European Commission

 

Keywords details

The keyword 'advertisement' has been found in the following documents:


UCP Directive

Whereas (14)
Whereas (15)
Whereas (5)
Whereas (6)
Article 5 3.
Annex II al1
Annex I al1 11.





EC Guidance

1. The scope of application of the directive
2.6.2. Definition
3.4.2. Rationale/Preliminary considerations on the prohibition n. 20 in Annex I





Cases

National ID Common name Subject Directive article Date decision Decision type
Recommendation no 1/03-05-2008 misleading advertising Article 5 4.
Article 6 1.
03/05/2008 Other
I-2429-39/2009 editorial content Annex I al1 11.
09/11/2009 Court decision, first degree
Consumer Rights Protection Centre Decision Nr.E03-KREUD-52 decision to purchase Article 2 (b)
Article 2 (d)
Article 2 (e)
Article 2 (h)
Article 2 (k)
Article 3 1.
Article 5 1.
Article 5 2.
Article 6 1.
Article 7 1.
Article 7 2.
Article 7 4.
Article 13 al1
Annex I al1 9.
30/09/2010 Administrative decision, first degree
MAO:445/09 advertisement Article 5 1.
24/09/2009 Court decision, first degree
Prés. Commerce Nivelles 12 January 2011 misleading commercial practices Article 6 1. (b)
Article 6 1. (c)
12/01/2011 Court decision, first degree
Administrative Court of Sofia city (Sofia), 7 May 2009 misleading omissions Article 5 1.
Article 5 2.
Article 7 1.
07/05/2009 Administrative decision in appeal
6 U 133/09 LOTTO-MusikDING games of chance 05/11/2009 Court decision in appeal
13 U 173/09 trader Article 2 (b)
Article 2 (d)
Article 6 1. (g)
09/09/2010 Court decision in appeal
103 0 171/08 children Annex I al2 28.
17/03/2010 Court decision, first degree
18J/2012 18J/2012 misleading advertising Article 6 1. (b)
Article 6 1. (g)
05/11/2012 Other
PS8510 "BANCO POSTA-PROMO 4%" misleading advertising Article 6 1. (b)
30/05/2013 Administrative decision, first degree
22J/2010 Cabovisão vs. PT Comunicações misleading advertising Article 6 1.
Article 7 1.
08/10/2010 Other
/ Ombudsman of the Consumer 16th of July 2007 (Protocol No 1204) misleading omissions 16/07/2007 Other
6874/2012, VII d. 6874/2012, VII d. misleading commercial practices Article 6 1.
19/11/2012 Supreme court decision
Administratīvās apgabaltiesas spriedums lietā Nr. A42597408 misleading omissions Article 5 1.
Article 5 4. (a)
Article 7 1.
Article 7 3.
Article 7 4.
Article 13 al1
23/08/2010 Administrative decision in appeal
Consumer Rights Protection Centre Decision Nr. E03-RIG-511 aggressive commercial practices Article 2 (b)
Article 2 (d)
Article 3 1.
Article 5 1.
Article 5 4. (b)
Article 13 al1
Annex I al2 28.
11/12/2008 Administrative decision, first degree
1 O 2937/10 attributes of the trader Article 6 1.
22/12/2010 Court decision, first degree
16 O 560/10 environmental claim Article 6 1.
Article 6 1. (b)
Article 6 2.
Article 6 2. (a)
07/12/2010 Court decision, first degree
PS6307 "POWER BALANCE-BRACCIALE IN SILICONE" health and safety Article 5 2. (b)
Article 6 1. (b)
Annex I al1 17.
22/12/2010 Administrative decision, first degree
PS680 "EXPEDIA-SERVIZI DI AGENZIA TURISTICA ON LINE" misleading advertising Article 5 2.
Article 6 1. (d)
Article 7 1.
Article 7 2.
Article 7 4. (b)
Article 7 4. (c)
Article 8 al1
16/02/2011 Administrative decision, first degree
Ombudsman of the Consumer 10th of March 2011 (Νo of protocol 2532) misleading advertising Article 5 2. (b)
Article 6 1. (b)
Article 7 1.
Article 7 4. (c)
10/03/2011 Other
General Secretary for the Consumer, press release dated 8th of March 2011 product characteristics Article 6 1. (b)
08/03/2011 Other
Competition Council decision No 2S-23 of 6 October 2011 cure Annex I al1 17.
06/10/2011 Administrative decision, first degree
Vj/130-035/2009 misleading commercial practices Article 5 1.
Article 7 1.
Article 7 3.
14/12/2010 Administrative decision in appeal
9192/2010, VII d. limitations imposed by the medium Article 7 1.
Article 7 3.
01/07/2011 Supreme court decision
1997/2010, VII d. enforcement Article 7 1.
Article 11 2. (a)
Article 11 2. (b)
19/02/2010 Supreme court decision
ref. code: P/0237/08/2011 misleading actions Article 5 1.
26/09/2011 Administrative decision, first degree
Administratīvās rajona tiesas spriedums lietā Nr. A42880809 professional diligence Article 2 (h)
Article 3 1.
Article 5 2. (a)
Article 7 2.
Article 13 al1
22/03/2011 Court decision, first degree
2S-12 authorisation Article 2 (d)
Article 6 1.
Annex I al1 1.
Annex I al1 9.
07/05/2009 Administrative decision, first degree
Decision 353/12.03.2011 misleading advertising 12/03/2011 Administrative decision, first degree
Decision 262/29.03.2011 product characteristics Article 6 1. (b)
29/03/2011 Administrative decision, first degree
Administratīvās rajona tiesas spriedums lietā Nr.A42619409 misleading omissions Article 5 2.
Article 6 1.
Article 7 1.
Article 13 al1
28/09/2010 Court decision, first degree
UPRS I U 2181/2009 price reductions Article 5 4. (a)
Article 6 1. (d)
10/11/2010 Court decision in appeal
Slovak Trade Inspection, 16/12/2010, ref. code: P/0519/01/2010 misleading advertising Article 5 1.
Article 6 1. (b)
16/12/2009 Administrative decision, first degree
Decision 1254/2008 misleading advertising Article 6 1. (d)
Article 7 2.
Article 7 4. (c)
26/03/2008 Supreme court decision
2S-14 free Article 11 al2 (b)
Annex I al1 1.
Annex I al1 20.
31/05/2010 Administrative decision, first degree
12/2012. VJ bait advertising Article 7 4. (a)
Annex I al1 5.
25/01/2013 Administrative decision, first degree
President Commercial Court Nivelles, 18 February 2009 President Commercial Court Nivelles, 18 February 2009 limitations imposed by the medium Article 7 1.
Article 7 2.
Article 7 3.
18/02/2009 Court decision, first degree
Court of Appeal Brussels, 4 May 2010 Court of Appeal Brussels, 4 May 2010 limitations imposed by the medium Article 7 1.
Article 7 4. (c)
04/05/2010 Court decision in appeal
11-27729 11-27729 omission Article 7 1.
04/12/2012 Supreme court decision
4Ob95/13v Videospiel D‑Universe videogames Annex I al2 28.
09/07/2013 Supreme court decision
Administratīvās rajona tiesas spriedums lietā Nr. A42774708 misleading advertising Article 13 al1
Annex I al1 5.
21/07/2010 Administrative decision, first degree
Ombudsman of the Consumer 10th of October 2007 (Protocol No 1428) advertisement Article 5 4.
Article 6 1.
10/10/2007 Other
Ghent Court of First Instance, criminal division, 12 January 2011 bait advertising Annex I al1 5.
12/01/2011 Court decision, first degree
#09/00010 misleading statements Article 5 4.
Article 6 1.
20/10/2009 Court decision in appeal
3907/2011, VII d. bait advertising Annex I al1 5.
08/06/2011 Supreme court decision
Administratīvās rajona tiesas spriedums lietā Nr. A420592710 misleading advertising Article 6 1. (a)
Article 6 2.
Article 7 1.
Annex I al1 20.
07/03/2012 Administrative decision, first degree
PS989 "AUTHOS-OPERAZIONE IDEA FORD" misleading advertising Article 5 2. (b)
Article 6 1. (d)
Article 7 2.
Article 7 4.
25/02/2010 Administrative decision, first degree
PS513 "OPODO-SERVIZI DI AGENZIA TURISTICA ON LINE" bait and switch Article 5 2. (b)
Article 6 1. (a)
Article 6 1. (d)
Article 7 1.
Article 7 4. (c)
Annex I al1 6.
16/02/2011 Administrative decision, first degree
4 U 141/11 fine print Article 7 1.
Article 7 4. (a)
13/10/2011 Court decision in appeal
T.A.R. Lazio, Sez. I, Sentenza 26 settembre 2011, n. 7551 "Prezzi imbattibili Carrefour" bait advertising Annex I al1 5.
26/09/2011 Court decision, first degree
6 U 30/11 advertorial Annex I al1 11.
29/11/2011 Court decision in appeal
9 As 38/2010 - 71 misleading advertising Article 6 1. (d)
21/10/2010 Supreme court decision
10 O 102/11 KfH information requirements Article 7 1.
30/09/2011 Court decision, first degree
4Ob74/11b unwanted solicitations Article 8 al1
Article 9 al1
Annex I al2 26.
09/08/2011 Supreme court decision
[2011] IEHC 433 McCambridge Limited v Joseph Brennan Bakeries confusion Article 6 2. (a)
Article 11 2. (a)
25/10/2011 Court decision, first degree
MAO:157/11 environmental claim Article 6 1.
Article 6 1. (c)
08/04/2011 Court decision, first degree
MAO:194/11 aggressive commercial practices Article 8 al1
Article 9 al1
06/05/2011 Court decision, first degree
12J/2011 authorisation Article 5 4. (a)
Article 6 1. (c)
Article 6 2. (b)
Article 7 4.
Annex I al1 4.
10/08/2011 Other
Vj-5/2011/73. vulnerable consumer Article 7 1.
Article 7 4. (a)
Article 7 4. (c)
10/11/2011 Administrative decision, first degree
Vj-127/2010/22. misleading commercial practices Article 6 1.
Article 6 1. (d)
20/10/2011 Administrative decision, first degree
Court of Appeal Brussels, 20 January 2009 transaction decision Article 6 1.
Article 6 1. (b)
20/01/2009 Court decision in appeal
Consumer Rights Protection Centre Decision Nr. E03-KREUD-11 Lattelecom misleading omissions Article 2 (b)
Article 5 1.
Article 5 4. (a)
Article 7 2.
Article 13 al1
07/04/2011 Administrative decision, first degree
Slovak Trade Inspection, 30/11/2010 ref. code: P/0359/07/2010 misleading omissions Article 5 1.
Article 5 2. (b)
Article 7 2.
30/11/2010 Administrative decision, first degree
Decision no. DDK-2/2013 Decision no. DDK-2/2013 misleading commercial practices Article 6 1. (c)
02/05/2013 Administrative decision, first degree
4Ob244/12d Stickeralbum children Annex I al2 28.
19/03/2013 Supreme court decision
4Ob1/13w Feier der Westbahn unfair competition Article 5 1.
Article 5 2. (a)
12/02/2013 Supreme court decision
Consumer Rights Protection Centre Decision No. E03-PTU-F23-33 misleading commercial practices Article 2 (b)
Article 2 (d)
Article 5 1.
Article 5 2.
Article 5 4. (b)
Annex I al1 9.
05/07/2012 Administrative decision, first degree
H.D. 288/2009 and 289/2009 (or U 2012.1089H) H.D. 288/2009 and 289/2009 (or U 2012.1089H) misleading commercial practices
06/01/2012 Supreme court decision
Court of Appeal of Athens 2130/2013 Court of Appeal of Athens 2130/2013 average consumer Article 5 2. (b)
Article 6 1.
11/04/2013 Court decision in appeal
Consumer Rights Protection Centre Decision No. E03-PTU-F108-34 pyramid scheme Article 2 (b)
Article 2 (d)
Article 5 1.
Annex I al1 9.
Annex I al1 14.
12/07/2012 Administrative decision, first degree
Consumer Rights Protection Centre Decision No. E03-PTU-F271-41 pyramid scheme Article 2 (b)
Article 2 (c)
Article 2 (d)
Article 5 1.
Article 5 4. (a)
Annex I al1 11.
05/09/2012 Administrative decision, first degree
Decision no. RPZ 46/2012 Decision no. RPZ 46/2012 financial services Article 6 1.
Article 6 1. (a)
Article 6 1. (b)
28/12/2012 Administrative decision, first degree
PS6980 "XENALIS DIMAGRANTI" health and safety Article 6 1. (b)
06/11/2013 Administrative decision, first degree
General Secretary for the Consumer, press release dated 5th of January 2011 General Secretary for the Consumer, press release dated 5th of January 2011 price information Article 6
05/01/2011 Other
I ZR 2/11 advertorial Article 7 2.
Annex I al1 11.
19/07/2012 Supreme court decision
14 U 319/12 material information Article 7 1.
24/07/2012 Court decision in appeal
4532/2012, VII d. aggressive commercial practices Article 9 al1 (c)
02/10/2012 Supreme court decision
Voorz. Kooph. Brussel 12 October 2012 misleading commercial practices Article 6 1. (d)
Annex I al1 11.
12/10/2012 Court decision, first degree
Hof van Beroep te Brussel 22 February 2011 Hof van Beroep te Brussel 22 February 2011 misleading advertising Article 6 1. (b)
22/02/2011 Court decision in appeal





Legal Literature

Reference Title Author Date
Rivista di diritto industriale, 2009, vol. 1, page 5 Aggressive commercial practices and manipulative advertising M. FUSI 2009
J.B.L. 2009, 2 183-194 The end of an era - implementing the Unfair Commercial Practices Directive in the United Kingdom: punctual criminal law gives way to a general criminal/civil law standard G. HOWELLS 2009
Forbrugerretten I - Markedsføringsretten i en civil- og offentligretlig kontekst, 2008, vol. 2., 347 pages, publisher: Thomson. Consumer law - marketing Law in a civil and public law context S. KRISTOFFERSEN 2008
Uitgeverij Kluwer B.V., Deventer, 2009, ISBN 9789013060089 Unfair Commercial Practices, misleading advertising and comparative advertising: discussing articles 6:193a-6:96 of the Dutch Civil Code P.G.F.A. GEERTS and E.R. VOLLEBREGT 2009
S.E.W. 2009, 1, 3-11T. WILHELMSSON, Private Law and the Many Cultures of Europe, pages 283-303 The Unfair Commercial Practices Directive and marketing targeted at minors K. VIITANEN 2007
IRIS plus (Legal observations of the European audiovisual observatory), 2008-8 Audiovisual Media Services and the Unfair Commercial Practices Directive J.J.C. KABEL 2008
Der Lebensmittelkurier (LMK) 2011, 315392 Federal Court of Justice: Insufficient information about an inadequate storage - Irish butter W. BERLIT 2011
Markkinointijuridiikka 2012, 2012, WS Bookwell Oy Market practices 2012 E. KOIVUMÄKI and P.HÄKKÄNEN 2012
Wettbewerb in recht und Praxis (WRP) 2010, 191 - 197 At last: invalidity of wiper advertisement according to the UWG (the German Unfair Competition Act) N. WASSE 2010
Wettbewerb in Recht und Praxis (WRP) 2010, 571 "Give me newspaper" - or "Fun and Seriousness" in today''s jurisprudence H. KÖHLER 2010
La Reforma de la Ley de Competencia Desleal. Tirant lo Blanch. 2010 The Reformation of the Unfair Competition Law J.I. RUIZ PERIS 2010
ÖBl [Österreichische Blätter für Gewerblichen Rechtsschutz und Urheberrecht] 2010/34, page 163 ff Claims for damages of a market party in the Unfair Competition Act P. LEUPOLD 2010
Defensor Legis N:o 2/2009, pages 276-291 Freedom of speech and regulation of unfair marketing R. OLLILA 2009
Markkinointijuridiikka 2012, 2012, WS Bookwell Oy Market practices 2012 E. KOIVUMÄKI and P.HÄKKÄNEN 2012
Pravna praksa, 2011, No. 37, page 15 Lump Sums under ZVPNPP L. REJC 2011
Gazdaság és Jog, 2011, volume 12, pages 14-18. The Purpose, Method and Effects of Liability Assessment in Cartel Law and the Law of Unfair Commercial Practices L. WALLACHER 2011
Nederlands Tijdschrift voor Europees Recht, 2010, vol.5, pages 155-164 Comparative advertising; some considerations. J.J.E. BREMER 2010
Aranzadi Civil-Mercantil núm. 8/2011 (Estudio). Disguised trade practices. N. IRACULIS ARREGI 2011





Other materials

Title Emanating from
Social media marketing: position of the Nordic consumer ombudsmen (May 2012) Forbrugerombudsmanden (The Danish Consumer Ombudsman)





Synonyms

ads , advertisements , advertising