3.4.9. One-off costs for installation and equipment

For both conditional purchase promotions and packages, one-off up-front costs incurred, for example, to buy or install equipment, do not negate claims that products or services supplied without subscription are "free" within the meaning of Annex I, n.20. For example, digital free-to-air television channels are available only to consumers who have the necessary digital receiving equipment and call packages are available only to consumers who have a telephone and line. Other types of one-off, up-front costs, for example connection fees payable to a third party to activate an internet service, will also not negate claims that the internet service is free, provided the price payable has not been inflated to recover the cost of supplying the free service. Traders must nevertheless adequately inform consumers about the requirement for any of such up-front payments.

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