3.4.4. Basic criteria in relation to combined offers

The assessment is more complex when the word "free" is used in the context of combined offers, which are commercial offers involving more than one product or service.

The following are the main principles which should be taken into account when assessing combined offers and which are already largely reflected in some advertising regulatory codes:

The two categories of combined offers are conditional-purchase promotions and package offers.


No footnotes available

Links to articles of the Directive