3.4.2. Rationale/Preliminary considerations on the prohibition n. 20 in Annex I

Annex I N. 20 of the Directive aims at preventing a specific misleading use of the word "free" in commercial communications and advertising.

It prohibits traders from describing a product or service as 'gratis', 'free', 'without charge' or similarly if the consumer is eventually asked to pay a price.

While the appraisal of practices under the prohibition is generally straightforward, combined offers (i.e. when more products and/or services are marketed together) require a more complex case by case assessment based on the specific features of the commercial offer and the product or services involved.

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