2.5.6. Breaches of codes of conduct containing environmental commitments may also be considered misleading actions.

Breaches of codes of conduct containing commitments in relation to environment protection by an enterprise which has subscribed to such a code can be tackled under this provision.

Example: a trader has subscribed to a binding code of practice that promotes sustainable use of wood and displays the code's logo on its website. The code of practice contains a commitment that its members will not use hardwood from unsustainably managed forests. However, it is found that the products advertised on the website contain wood from a deforested area.[60]

The average consumer would expect code members to sell products which comply with their code. National enforcers will then assess whether he or she is likely to take his or her purchase decision on this basis.


[60] From the Guidance on the UK Regulation (May 2008) implementing the Unfair Commercial Practices Directive - Consumer Protection from Unfair Trading - Office of Fair Trading/Department for Business Enterprise and Regulatory Reform (2008)

Links to articles of the Directive