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Directive article Whereas (8)
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Whereas (18)
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Reference 2005 12(5) CLP 125
Country Ireland Legal Literature date 2005
Author N. REILLY Author initial
Title EN The Unfair Commercial Practices Directive and the average consumer URL EN N/A
Keywords average consumerconsumergeneral discussion on the national implementation

Head note

This article looks at the average consumer test in general. The author’s intention is to construct a profile of the "average consumer", as it has been employed by the European Court of Justice. The author also looks at the "modified average consumer" test, laid down in the general clause of the UCP Directive, and asks if it adds much to that already employed by the European Court of Justice. Finally, the article examines what impact the incorporation of the average consumer test will have on Irish law. 

General note


Relevant cases

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