European Commission


Legal Literature detail

Directive article Article 2 (i)
Article 7
Article 7 4.
Article 8
Article 9
Reference Tijdschrift voor Consumentenrecht en handelspraktijken 2009, vol.2, pages 37-42
Country The Netherlands Legal Literature date 2009
Author R.C. MOED Author initial
Title EN The role of the Consumer Authority and the Act concerning unfair commercial practices in case of unsolicited supply URL EN N/A
Title NL De rol van de Consumentautoriteit en de Wet oneerlijke handelspraktijken bij ongevraagde toezending URL NL
Keywords aggressive commercial practicesmisleading omissionsunordered productunwanted solicitations

Head note

Unsolicited supply of products and/or services is prohibited under the UCP Directive, but traders use certain related sales techniques to circumvent the law. The author describes these techniques and tests these against the law. In doing so he discusses some recent decisions of the Consumer Authority.
According to the author certain practices that resemble unsolicited supply, may constitute misleading and aggressive commercial practices. For that reason he believes that the consumer benefits from reducing the nuisance that unsolicited supply causes. The Consumer Authority may achieve this by imposing (high) penalties upon companies that violate the Act Unfair Commercial Practices. The broad provisions in the Act Unfair Commercial Practices increase the Consumer Authority’s options to also deal with the ‘borderline cases’ which means an extension of consumer protection in the field of unsolicited supply and related practices.

General note

The decision makes reference to the following case law examples of the Consumer Authority:
- Sanction decision CA/NB/35/76 in case 35/Naturpost of November 5, 2007.
- Sanction decision CA/NC/2/67 in case 2/Postgarant B.V. of January 23, 2008.
- Sanction decision CA/NCB/17 in case 17/UPC Nederland B.V. of  April 23, 2008.

Relevant cases