European Commission


Legal Literature detail

Directive article Reference Annals of Private Law, 2011, issue 10, pages 721-730
Country Greece Legal Literature date 2011
Author M.-TH. MARINOS Author initial
Title EL Πρόσθετες παροχές και άλλες εμπορικές πρακτικές στη νομολογία του ΔΕΚ υπό το φως της Οδηγίας 2005/29 για τις αθέμιτες εμπορικές πρακτικές – Προς μια ριζική μεταβολή της αξιολογήσεως των αθέμιτων εμπορικών πρακτικών στη σχέση επιχειρήσεως και καταναλωτή (B2C) URL EL N/A
Title EN Additional benefits and other commercial practices as interpreted by the ECJ jurisprudence in light of the Directive 2005/29/EC on unfair commercial practices - towards a radical change in the assessment of unfair trade practices regarding the Business to Consumer relationship (B2C) URL EN N/A
Keywords B2Cblack listfull harmonisationgeneral discussion on new case law

Head note

The subject of this study includes the interpretation of additional benefits and other commercial practices under the ECJ case-law in light of the Directive 2005/29/EC on unfair commercial practices.

Three key decisions of the ECJ are analyzed: 1. Total Belgium (combination of C-261/07 and C-299/07 cases), 2. Plus Warenhandelsgesellschaft (C-304/08 case, decision since 14.10.2010) and 3. Mediaprint (C-540/08 case, decision since 9.11.2010), which all lead to a radical change in the assessment of unfair commercial practices regarding the business to consumers’ relationship (B2C) by using three distinct methodological steps.

This endorsement modifies both the implementation of the general clause of Article 1 of Law 146/1914 (on the unfair competition) and the relevant provisions of the Law 2251/1994 on consumer protection. It results in a radical revision of the group of additional benefits and related commercial practices, which is considerably more liberal than the "paternalistic approach" adopted by the Greek law and the prevailing view in the theory.

General note


Relevant cases

National ID Common name Date decision Decision type
C-261/07 and C-299/07 (joined judgement) Total Belgium 23/04/2010 Court of justice decision
C-304/08 Plus Warenhandelsgesellschaft 14/01/2010 Court of justice decision
C-540/08 Mediaprint Zeitungs- und Zeitschriftenverlag GmbH and Co. KG 09/11/2010 Court of justice decision