European Commission


Legal Literature detail

B a c k

Directive article Article 6
l1 5.
Reference IT Law Today, April 2011, page 5-6
Country United Kingdom Legal Literature date 2011
Author Unknown Author initial
Title EN Bait and switch - buying deal may have breached the law - iPhone sales URL EN N/A
Keywords bait advertisingbait and switchenforcementmisleading advertisingtelephone

Head note

This article comments on enforcement action taken by the UK Office of Fair Trading ("OFT") against Markco Media after it heavily promoted a sale of Apple iPhone 4s when only eight handsets were available. Almost 15,000 people signed up for the sale. An employee of Markco Media also posted comments on a blog pretending to be a consumer.
As a result of the OFT investigation the company and its director signed undertakings preventing them from engaging in certain misleading commercial practices.

General note


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