Legal Literature detail
||Reference||Entertainment Law Review, 2011, vol 22, chapter 4, page 118 122|
|Country||United Kingdom||Legal Literature date||2011|
|Author||O. BRAY and M. STARMER||Author initial|
|Title EN||Office of Fair Trading v Purely Creative Ltd: the net tightens on exponents of sharp commercial practices||URL EN||N/A|
|Keywords||average consumer, black list, court, material information, prize promotion, prizes, transactional decision|
This article discusses the High Court decision of Office of Fair Trading v Purely Creative Limited  EWHC 106 (Ch) concerning misleading advertising. The authors summarises the facts of the case and examines various key concepts of the UCP Directive, particularly: activities blacklisted under Schedule 1; whether a promotion would be likely to mislead the "average consumer"; and the definitions of "transactional decision" and "material information".
The article concludes that the landmark ruling was a significant warning for businesses with misleading practices.
|National ID||Common name||Date decision||Decision type|
| EWHC 106 (Ch)||OFT v Purely Creative Ltd||02/02/2011||Court decision, first degree|