European Commission


Legal Literature detail

Directive article Article 11
Article 13
Reference Justice of the Peace, 2008, vol 172, page 560-565
Country United Kingdom Legal Literature date 2008
Author V. SMITH Author initial
Title EN The Trade Descriptions Act 1968 is Dead: Long Live The Consumer Protection from Unfair Trading Regulations 2008 Part 3 URL EN
Keywords enforcemententry into forceold case lawcomparative advertisingB2B

Head note

This article is the third of a three-part article on the Consumer Protection from Unfair Trading Regulations 2008, which substantially repeal the Trade Descriptions Act 1968. The article focuses on the resulting statute and case law on disclaimers, offences and enforcement.

It discusses the implementation of Directive 2006/114/EC (Misleading and Comparative Advertising Directive) via the Business Protection from Misleading Marketing Regulations 2008, illustrates this implementation with a flow chart, and reflects on the standard of drafting evident in the new legislation.

General note

Relevant cases