European Commission


Legal Literature detail

B a c k

Directive article l1 14.
Reference Journal of Business Law, 2011, vol 2, page 194-207
Country United Kingdom Legal Literature date 2011
Author P. DOBSON Author initial
Title EN Does the ban on pyramid promotional schemes challenge the business model of a typical direct selling company? URL EN N/A
Keywords pyramid scheme

Head note

The article presents a hypothetical example of a fictional direct selling company's business model and discusses whether it would be legal under the Consumer Protection from Unfair Trading Regulations 2008 Sch.1 Item 14 prohibiting pyramid promotional schemes and which is the equivalent to Annex 1, item 14 of the UCP Directive.

It examines the separate elements of the Item 14 prohibition, including the meanings of "consideration" and "consumer".

General note


Relevant cases