European Commission


Legal Literature detail

Directive article Article 7 1.
l1 11.
l1 22.
Reference Państwo i Prawo, 11/2008, p.52-65
Country Poland Legal Literature date 2008
Author M. NAMYSŁOWSKA and K. SZTOBRYN Author initial
Title EN A product placement as an unfair commercial practice URL EN N/A
Title PL Product placement jako nieuczciwa praktyka rynkowa URL PL N/A
Keywords B2BB2Ccapacity of tradereditorial contentlegal actionsmisleading omissions

Head note

This article contains a comparative analysis of the legal grounds for consumer and business protection against surreptitious advertising, pursuant to the Prevention of the Unfair Commercial Practices Act and the Counteracting Unfair Competition Act. The authors discuss the existing definitions of surreptitious advertising and the problems to designate the content of this term (as arising in legal practice and described in legal doctrine). They also describe the means provided to consumers by the Prevention of the Unfair Commercial Practices Act  to counteract surreptitious advertising.

General note

Relevant cases