European Commission


Legal Literature detail

B a c k

Directive article Article 7 1.
l1 11.
Country Poland Legal Literature date 2010
Author D. CHOJNACKA - DZIEDZIC Author initial
Title EN Product placement as an unfair commercial practice URL EN N/A
Title PL Product placement jako nieuczciwa praktyka rynkowa URL PL N/A
Keywords misleading advertisingmisleading omissionsproduct placementtrade mark

Head note

This article discusses the problem of product placement and the possibility of qualifying such a practice as an unfair commercial practice. The author describes situations in which, pursuant to the Prevention of the Unfair Commercial Practices Act,  product placement may qualify as an unfair commercial practice. Product placement may violate the provisions of the Prevention of the Unfair Commercial Practices Act on surreptitious advertising, as well as the provisions on misleading omissions. The author criticises the negligence of the Polish legislator in the implementation of the unfair practice stated in the Art. 7 sec. 22 of the Act, by using terms which may cause interpretative doubts.

General note

Relevant cases