European Commission


Legal Literature detail

Directive article Article 2 (k)
Reference Cons. L. Today 2010, Feb., 10-12
Country EU level Legal Literature date 2010
Author S. SINGLETON Author initial
Title EN EU Report into Unfair Commercial Practices Directive 2005/29 "transactional decision" URL EN N/A
Keywords transactional decisionguidance note

Head note

This article discusses the Commission's 2009 guidance note. It outlines the definition of a transactional decision in article 2(k) of the Directive, and explores several types of commercial practices including: (1) a pre-purchase decision, such as a decision to enter a shop that has been advertised; and (2) a post-purchase decision, such as the right to exchange a product. It notes that an unfair commercial practice needs only be capable of influencing a consumer.

General note

Relevant cases