Legal Literature detail
|Directive article||Reference||N.L.J. 2007, 157, 796-797|
|Country||EU level||Legal Literature date||2007|
|Author||H. HART||Author initial|
|Title EN||The end of sharp practice?||URL EN||N/A|
|Keywords||B2B, B2C, children, general discussion, self regulation, vulnerable consumer|
This article explores the provisions of the UCP Directive, which prohibit "sharp practices" such as unfair advertising, pressure selling and misleading advertising, as well as certain types of advertising aimed at children.
It explains the focus of the Directive on business-to-consumer selling, rather than between businesses, and the definition of a normal consumer. It highlights additional protection to be given to "vulnerable consumers", and identifies selling practices which will always be considered unfair. It also discusses provisions for self regulation within Member States.