European Commission


Legal Literature detail

Directive article Reference N.L.J. 2007, 157, 796-797
Country EU level Legal Literature date 2007
Author H. HART Author initial
Title EN The end of sharp practice? URL EN N/A
Keywords B2BB2Cchildrengeneral discussionself regulationvulnerable consumer

Head note

This article explores the provisions of the UCP Directive, which prohibit "sharp practices" such as unfair advertising, pressure selling and misleading advertising, as well as certain types of advertising aimed at children.

It explains the focus of the Directive on business-to-consumer selling, rather than between businesses, and the definition of a normal consumer. It highlights additional protection to be given to "vulnerable consumers", and identifies selling practices which will always be considered unfair. It also discusses provisions for self regulation within Member States.

General note

Relevant cases

National ID Common name Date decision Decision type