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Legal Literature detail



Directive article Reference A. De Boeck en Y. Montangie (eds.), De nieuwe bepalingen in de Handelspraktijkenwet, Brugge, Vanden Broele, 2008, 19-42
Country Belgium Legal Literature date 2008
Author R. STEENNOT Author initial
Title EN The impact on advertising and promotional techniques of the new rules on unfair commercial practices URL EN N/A
Title NL De gevolgen van de nieuwe regelgeving inzake oneerlijke handelspraktijken op reclame en promotietechnieken URL NL N/A
Keywords general discussion

Head note

This article discusses the impact of the UCP Directive on advertising practices. In addition to a general overview of the Directive, the article discusses advertising between traders, misleading advertising, sufficient supply, consumer advertising, comparative advertising, black list of misleading and aggressive practices, and the general prohibition on misleading / aggressive practices.

General note


Relevant cases

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