European Commission


Legal Literature detail

B a c k

Directive article Article 6 2. (a)
l1 13.
Reference Gewerblicher Rechtsschutz und Urheberrecht (GRUR), 2009, pages 451-459
Country Germany Legal Literature date 2009
Author K.-H. FEZER Author initial
Title DE Imitationsmarketing als irref├╝hrende Produktvermarktung URL DE N/A
Title EN Imitation marketing as misleading product marketing URL EN N/A
Keywords imitationgeneral discussion on the national implementation

Head note

The author elaborates on the implementation of article 6 of the UCP Directive into German law, and the importance for the German business practice. In particular, the author discusses product imitation marketing and label imitation marketing as the two most important cases of imitation marketing (as set forth by article 6.2.a of the UCP Directive and implemented by sect. 5 II of the German Unfair Competition Act (UWG)).

The author also discusses how a commercial communication strategy can constitute misleading product marketing according to Annex I, 13° of the UCP Directive (as implemented by no° 13 of the annex to sect. 3 III UWG). The author explains how communication strategies that suggest association with other products may constitute unfair imitation marketing.

General note

Relevant cases