Legal Literature detail
|Directive article||Reference||e-commercelaw&policy, Volume 7, Issue 11, November 2005|
|Country||EU level||Legal Literature date||2005|
|Author||N. MILLER||Author initial|
|Title EN||Commercial Practices: Unfair Commercial Practices Directive: an analysis||URL EN||N/A|
|Keywords||general discussion, enforcement, consumer|
This article discusses the scope of the UCP Directive and who will be included under the definition of "consumer". It describes the tests which are adopted to determine if something is deemed to be an unfair commercial practice. The article gives definitions and examples of both misleading commercial practices and aggressive commercial practices. It also discusses the enforcement which the Directive allows for.
The article concludes that, theoretically, the UCP Directive should have little impact on reputable businesses, as it does not impose any positive obligations (and also because there is already overlap with existing legislation).