United Kingdom

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The Consumer Protection from Unfair Trading Regulations 2008 (SI 2008/1277)

Reg 6(1)(b) A commercial practice is a misleading omission if, in its factual context, taking account of the matters in Regulation 6(2)(b) the commercial practice hides material information,

Reg 6(1)(c) the commercial practice provides material information in a manner which is unclear, unintelligible, ambiguous or untimely, or

Reg 6(1)(d) the commercial practice fails to identify its commercial intent, unless this is already apparent from the context,