United Kingdom

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The Consumer Protection from Unfair Trading Regulations 2008 (SI 2008/1277)

Reg 6(1)(a) Reg 6(1)(a): A commercial practice is a misleading omission if, in its factual context, taking account of the matters in Regulation 6(2), the commercial practice omits material information, and as a result it causes or is likely to cause the average consumer to take a transactional decision he would not have taken otherwise.