United Kingdom

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The Consumer Protection from Unfair Trading Regulations 2008 (SI 2008/1277)

Reg 5(6) The "nature, attributes and rights" as far as concern the trader include the trader's-- (a) identity; (b) assets; (c) qualifications; (d) status; (e) approval; (f) affiliations or connections; (g) ownership of industrial, commercial or intellectual property rights; and (h) awards and distinctions.