United Kingdom

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The Consumer Protection from Unfair Trading Regulations 2008 (SI 2008/1277)

Para 5, Schedule 1 Making an invitation to purchase products at a specified price without disclosing the existence of any reasonable grounds the trader may have for believing that he will not be able to offer for supply, or to procure another trader to supply, those products or equivalent products at that price for a period that is, and in quantities that are, reasonable having regard to the product, the scale of advertising of the product and the price offered (bait advertising).