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Act no. 250/2007 Coll. on Consumer Protection as amended

Article 7 Sec. 3 Commercial practice which is likely to materially distort the economic behaviour of a group of consumers who are particularly vulnerable to the practice because of their mental or physical infirmity, age or credulity in a way which the retailer could reasonably be expected to foresee, shall be assessed from the perspective of the average member of that group. This is without prejudice to the common and legitimate advertising practice of making exaggerated statements or statements which are not meant to be taken literally.