Sweden

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Marketing Practises Act (2008:486)

8 § Marketing practices which are misleading pursuant to any of the provisions of sections 9, 10 or 12–17 shall be deemed unfair if they influence or are likely to influence the recipient’s ability to take a well-founded commercial decision. Such misleading marketing practices as are set forth in sections 1–23 of Annex I to Directive 2005/29/EC shall always be deemed unfair.