Italy

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Legislative Decree No 146 of 2 August 2007, "Implementing directive 2005/29/EC concerning unfair busines-to-consumer commercial practices in the internal market"

1 A commercial practice shall be regarded as misleading if, in its factual context, taking account of all its features and circumstances and the limitations of the communication medium, it omits material information that the average consumer needs, according to the context, to take an informed transactional decision, thereby causing or being likely to cause the average consumer to take a transactional decision that they would not have taken otherwise.