Italy

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Legislative Decree No 146 of 2 August 2007, "Implementing directive 2005/29/EC concerning unfair busines-to-consumer commercial practices in the internal market"

1 A commercial practice shall also be regarded as misleading if, in its factual context, taking account of all its features and circumstances, it causes or is likely to cause the average consumer to take a transactional decision that he would not have taken otherwise, and it involves: