Italy

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Legislative Decree No 146 of 2 August 2007, "Implementing directive 2005/29/EC concerning unfair busines-to-consumer commercial practices in the internal market"

1 m) Without prejudice to the provisions of Legislative Decree No 177 of 31 July 2005, and subsequent amendments, using editorial content in the media to promote a product where a trader has paid for the promotion without making that clear in the content or by images or sounds clearly identifiable by the consumer (advertorial);