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Available language(s) : EN
Consumer Protection Bill 2007

Section 53 (1), (2) and (4) 53.— (1) A commercial practice is aggressive if by harassment, coercion or undue influence it would be likely to— (a) cause significant impairment of the average consumer’s freedom of choice or conduct in relation to the product concerned, and (b) cause the average consumer to make a transactional decision that the average consumer would not otherwise make. (2) In determining whether a commercial practice is aggressive under subsection (1), the commercial practice shall be considered in its factual context, taking account of all of its features and the circumstances. (4) In this section, “ undue influence ” means exploiting a position of power in relation to a consumer so as to apply pressure (without necessarily using or threatening to use physical force) in a way that significantly limits the consumer’s ability to make an informed choice in relation to the trader’s product.