Ireland

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Consumer Protection Bill 2007

Section 2(2) (2) In this Act, “the average consumer ” has the meaning assigned to it in the Directive, and when applied in relation to a particular commercial practice or product of a trader— (a) if the commercial practice or product is directed at a particular group of consumers, the expression shall be read as “the average member of that group”, and (b) if the commercial practice or the product is a practice or product that would be likely to materially distort the economic behaviour only of a clearly identifiable group of consumers whom the trader could reasonably be expected to foresee as being particularly vulnerable because of their mental or physical infirmity, age or credulity, the expression shall be read as “the average member of that vulnerable group”.