Belgium

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Law on commercial practices and the provision of information to and the protection of consumers

94/6 ยง1, al. 1 A commercial practice is deemed to be misleading if it contains incorrect information or if, in any manner whatsoever, including its general presentation, it misleads or is capable of misleading the consumer with regard to one or more of the elements referred to in subparagraph 2, even if the information provided is factually correct, and leads him or is capable of leading him to make a commercial decision which he would not otherwise have made.

Law on market practices and the protection of consumers

88, al. 1 A commercial practice shall be regarded as misleading if it contains false information and is therefore untruthful or in any way, including overall presentation, deceives or is likely to deceive the average consumer, even if the information is factually correct, in relation to one or more of the following elements, and in either case causes or is likely to cause him to take a transactional decision that he would not have taken otherwise: