Belgium

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Law on commercial practices and the provision of information to and the protection of consumers

94/5 ยง2, al. 2. Commercial practices which are capable of substantially distorting the economic behaviour of a clearly identifiable group of consumers because they are particularly vulnerable to the practice adopted or to the product or service to which it relates, because of mental or physical infirmity, because of their age or their credulity, when the vendor could reasonably be expected to foresee this result, shall be assessed from the point of view of the average member of the group at which they are addressed. This provision is without prejudice to the common and legitimate advertising practice of making exaggerated statements or statements which are not intended to be understood literally.

Law on market practices and the protection of consumers

84, al. 2. A commercial practice which materially distorts or is likely to materially distort the economic behaviour of a clearly identifiable group of consumers, namely consumers who are particularly vulnerable to the practice or underlying product because of their mental or physial infirmity, their age or credulity in a way which the enterprise could reasonably be expected to foresee, shall be assessed from the perspective of the average member of that group. This is without prejudice to the common and legitimate advertising practice of making exaggerated statements or statements which are not meant to be taken literally.