Belgium

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Law on commercial practices and the provision of information to and the protection of consumers

94/5 ยง2, al. 1. if it substantially distorts or is capable of substantially distorting the economic behaviour of the consumer at whom it is addressed, with regard to the product or service.

Law on market practices and the protection of consumers

84, b) if it materially distorts or is likely to materially distort the economic behaviour of the average consumer whom it reaches or to whom it is addressed, in case it is adressed to a particular group of consumers, if the behaviour of the average member of this group, with regard to the underlying product is materially distorted or is likely to be distorted.