Belgium

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Law on commercial practices and the provision of information to and the protection of consumers

93, 5° “commercial practices”: any act, omission, action or commercial communication, including advertising and marketing, on the part of a vendor which is directly connected with the promotion, sale or supply of goods or services to consumers;

Law on market practices and the protection of consumers

2, 29° "commercial practice": any act, omission, course of conduct or representation, commercial communication, including advertising and marketing, on the part of a undertaking which is directly connected with the promotion, sale or supply of goods