Belgium

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Law on commercial practices and the provision of information to and the protection of consumers

94/11, 5° to encourage children directly, in an advertisement, to purchase or persuade their parents or other adults to purchase for them the product which is the subject of the advertisement;

Law on market practices and the protection of consumers

94, 5° to encourage children directly, in an advertisement, to buy or persuade their parents or other adults to buy the advertised products for them;