Belgium

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Law on commercial practices and the provision of information to and the protection of consumers

94/1 §1 4° it does not cause confusion in the market between the advertiser and a competitor or between the advertisers’ trade marks, trade names, other distinctive signs, goods or services and those of a competitor;

Law on market practices and the protection of consumers

19 §1 4° it does not create confusion among enterprises, between the advertiser and a competitor or between the advertiser's trade marks, trade names, other distinguishing marks, goods or services and those of a competitor;