Belgium

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Law on commercial practices and the provision of information to and the protection of consumers

94/1 §1 7° it does not derive improper benefit from the reputation connected with a competitor’s trade mark, trade name or other distinctive signs or with the appellation of origin of competing goods;

Law on market practices and the protection of consumers

19 §1, 7° it does not take unfair advantage of the reputation of a trade mark, trade name or other distinguishing marks of a competitor or of the designation of origin of competing products;