European Commission



National Laws

The list below displays the national laws implementing the UCP directive.
To see the implementation of the UCP directive article by article go to "UCP Directive".
Name Adoption date In Force date Version
Consumer Protection Bill 2007 01/05/2007 01/05/2007 EN
European Communities (Misleading and Comparative Marketing Communications) Regulations 2007 20/11/2007 30/11/2007

Enforcement System

To see the Enforcement System fiche for Ireland click here.


National ID Common name Subject Directive article Decision date Decision type
[2009] IEHC 569 Tesco Ireland Limited v Dunnes Stores enforcement Article 11 al2 (a)
Article 14 4. al1
23/12/2009 Court decision, first degree
[2011] IEHC 433 McCambridge Limited v Joseph Brennan Bakeries confusion Article 6 2. (a)
Article 11 2. (a)
25/10/2011 Court decision, first degree

Legal Literature

Reference Title Author Date
(2008) 15(11) CLP 263 Defending criminal prosecutions under the Consumer Protection Act 2007 N. REILLY 2008
(2008) 15(6) CPL 127 Commercial Law Practitioner and (2008) 15(7) CPL 157 Commercial Law Practitioner The Consumer Protection Act 2007: Rationalising the regulation of misleading commercial practices in Ireland – Part I and Part II N. REILLY 2008
(2008) 26 ILT 260 Collective redress for Consumers under the Consumer Protection Act N. REILLY 2008
(2009) 16(1) DULJ 100 The role of traders in the enforcement of the Unfair Commercial Practices Directive: a new unfair competition law for Ireland? N. REILLY 2009
2005 12(5) CLP 125 The Unfair Commercial Practices Directive and the average consumer N. REILLY 2005
3(2) QRTL 7 Quarterly Review of Tort Law The Consumer Protection Act 2007 — "Enforcing The New Rules" A. SCHUSTER 2008

Other materials

Title Emanating from
Consumer Protection Act, 2007 National Consumer Agency