European Commission


Case detail

B a c k

Directive article Article 5 4.
Article 6 1.
National ID Ombudsman of the Consumer, 9th of August 2010 (Protocol No 1752)
Country Greece Decision date 09/08/2010
Common name Decision type Other
Court Συνήγορος του καταναλωτή Plaintiff(s)
Court translation Ombudsman of the Consumer Defendant(s) Hellenic American University, Attico College and Global College
Subject misleading statements
Keywords false impressionmisleading commercial practicesmisleading statementstransactional decision

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Private schools that call themselves "university" or "college" may lead a consumer to take a transactional decision that he would not have taken otherwise. The use of those terms is untruthful and misleading.


The first defendant characterized itself with the word "university" in its distinctive title and in every public communication (web site, advertisement, promotions). The second and third institutions used the word "college" instead.

Legal issue

Is it misleading for a private school to call itself a "university" or "college" in order to attract new students?


It is misleading for a private school to characterize itself as a "university" or "college".

  URL Decision Decision full text


The Ombudsman of the Consumer recommended the private schools to refrain from similar public declarations, reports, advertisements, announcements, or promotions. It also requested the defendants to erase from their company name, public communications, etc. the distinctive title "university" / "college".

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