European Commission

 

Case detail

B a c k

Directive article Article 7 1.
National ID J.nr.: 12/03779
Country Denmark Decision date 11/03/2013
Common name Decision type Other
Court Forbrugerombudsmanden Plaintiff(s) Forbrugerombudsmanden (the Danish Consumer Ombudsman)
Court translation The Danish Consumer Ombudsman Defendant(s) Onfone ApS
Subject omission
Keywords material informationmisleading advertisingpriceprice informationlimitations imposed by the medium

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Headnote

A television commercial, in which essential price information is mentioned only in small print and during a few seconds only, constitutes a misleading commercial practice.

Facts

The defendant, a mobile phone service provider, marketed a mobile phone subscription during a television commercial.

However, essential price information was depicted in small print only and the printed text was furthermore displayed only for a few seconds.
 

Legal issue

Does a television commercial, in which essential price information is mentioned only in small print and during a few seconds only, constitute a misleading commercial practice?

Decision

According to the Danish Consumer Ombudsman, the television commercial concerned was misleading advertising as essential price information was printed too small and not displayed long enough.

  URL Decision Decision full text
DA http://www.forbrugerombudsmanden.dk/Nyheder-fra-FO/Pressemeddelelser/Teleselskab-betaler-boede-paa-200000-kr?tc=D74929A5CD4D4F43909476CBFC7C9FE1
EN N/A

Result

The defendant was fined DKK 100,000 (approx. EUR 13,700).

Additional information

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