Case detailB a c k
Article 7 1.
||National ID||J.nr.: 12/03779|
|Common name||Decision type||Other|
|Court||Forbrugerombudsmanden||Plaintiff(s)||Forbrugerombudsmanden (the Danish Consumer Ombudsman)|
|Court translation||The Danish Consumer Ombudsman||Defendant(s)||Onfone ApS|
|Keywords||material information, misleading advertising, price, price information, limitations imposed by the medium|
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A television commercial, in which essential price information is mentioned only in small print and during a few seconds only, constitutes a misleading commercial practice.
The defendant, a mobile phone service provider, marketed a mobile phone subscription during a television commercial.
However, essential price information was depicted in small print only and the printed text was furthermore displayed only for a few seconds.
Does a television commercial, in which essential price information is mentioned only in small print and during a few seconds only, constitute a misleading commercial practice?
According to the Danish Consumer Ombudsman, the television commercial concerned was misleading advertising as essential price information was printed too small and not displayed long enough.
|URL Decision||Decision full text|
The defendant was fined DKK 100,000 (approx. EUR 13,700).
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