Article 6 1. (b)
||National ID||J.nr.: 12/03125|
|Common name||J.nr.: 12/03125||Decision type||Other|
|Court||Forbrugerombudsmanden||Plaintiff(s)||Forbrugerombudsmanden (the Danish Consumer Ombudsman)|
|Court translation||The Danish Consumer Ombudsman||Defendant(s)||DanTaxi|
|Subject||misleading commercial practices|
|Keywords||environmental claim, environmental marketing, false impression, inaccurate information, misleading advertising, misleading statements|
+ Expand all
A statement by a trader that its services offered are more environment-friendly than those of its competitors, where that trader cannot proof this allegation, constitutes a misleading advertising.
The defendant, a taxi company, had a label on its taxis saying that the taxi company used more environment-friendly taxis than any other Danish taxi company.
However, the defendant did not provide any proof of this allegation.
Does a statement by a trader that its services offered are more environment-friendly than those of its competitors, where that trader cannot proof this allegation, constitute a misleading advertising?
The Danish Consumer Ombudsman stated that the defendant could not prove the accuracy of its statement and thus the company was required to remove the label.
|URL Decision||Decision full text|
The taxi company was required to remove the label.
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