Commitment details

Information about the commitment

Submission number 1451464528173-1724
Submission date 2015-12-30 10:10:50
Owner of the commitment Finnish Hospitality Association (FHA)
Title of the commitment Enforce age limits for serving and selling alcoholic beverages
Commitment summary Finnish Hospitality Association (MaRa) will encourage its member companies to enforce age limits for serving and selling alcoholic beverages. MaRa will make guidelines to member companies as an important part of member's self-regulation for the purpose of not to serving and selling alcohol to people under 18 years of age. MaRa will also educate its members by emphasizing the importance of serving and selling alcohol in responsible way. MaRa will regularly inform these matters in Vitriini magazine which circulation is 10,500 copies. MaRa will attend HOTREC and EAHF meetings and inform its member companies of matters discussed and decisions taken there.
Link to further information relating to the commitment
Forum members, associated with the commitment
Information about Forum members co-owning the commitment

Contact Point

Contact name Sami Hämäläinen
Organisation Finnish Hospitality Association (MaRa)
Title/Position Legal Counsel, LL.M.
Address
Merimiehenkatu 29
00150 Helsinki
Finland
Tel +358 9 6220 200
Fax +358 9 6220 2090
Email sami.hamalainen@mara.fi
If the commitment is implemented in more than one Member State indicate for each country the name of the national contact point

Information about the commitment

Background to the commitment (if any) MaRa is a leading national trade and labour market association in the hospitality sector in Finland. MaRa promotes the image of the hospitality sector in general, bridges the cap between education and industry and develops talent and careers within the hospitality sector. MaRa represents a wide range of companies in the hospitality sector for example hotels, camping sites, hostels, vacation valleys, countryside travelling farms, restaurants, catering companies, pubs, nightclubs, service stations, spas and recover centres, skiing centres and skiing schools, theme parks and amusement parks, snowmobiling, dog sled, river rafting and other specialized travel companies, bowling halls, festivals and concerts, timeshare companies and companies providing marketing and supplying services in travelling branch. MaRa has 2,400 members with more than 6,500 outlets. Members of MaRa employ approximately 80.000 persons. MaRa has been a member of the European Alcohol and Health Forum since April 2008.
Priority areas
  • Enforce age limits for selling and serving of alcoholic beverages
Start date Jan-2016
End date Dec-2017
Member states
  • Finland
Type of commitment activities (principal) Counselling
Type of commitment activities (secondary) Education

Information on monitoring

Objectives MaRa will regularly take actions to informing and raising awareness among its members in many alcohol related matters in line with its commitment. MaRa will contact through counseling and education hundreds of member companies and their representatives during the commitment period.
Relevance (i.e. how will the commitment contribute to achieving the aim of the Forum ?) MaRa will encourage its members to enforce age limits of selling and serving alcohol beverages and also to promote actions for responsible drinking. By raising awareness, exchanging information, giving on a daily-based counseling and organising training sessions MaRa will achieve to promote the aims of the European Alcohol and Health Forum and its objectives to curb alcohol-related harms and hazardous consumption of alcohol for young and intoxicated people.

Input indicators

Number of people involved About five people
Time spent (Man/hours) 200 hours
Cost (please indicate in €) 20.000 euros
Other

Information on monitoring

Number of people reached
Number of people in the target group reached
Number of participants in different activities
Web site visitors
Number of products
Number of pamphlets/adverts
Established number of contacts
Other

Outcome and impact

Short term To encourage member companies selling alcohol in responsible way
Medium Term To reduce under-aged selling of alcohol beverages in licenced premises
Long Term To reduce alcohol-related harm with help of employees/entrepreneurs

Evaluation details

Tool use
  • Internal evaluators
Type of methodology

Details about the monitoring report

Title of the commitment
Enforce age limits for serving and selling alcoholic beverages
Name of the Forum member organisation owning the commitment
Finnish Hospitality Association (FHA)
Name of the Forum member organisation owning the commitment
Finnish Hospitality Association (FHA)
Is this a report for an ongoing commitment or a final report?
FINAL
What is the time period covered by this report (in the case of a final report, the reporting period is the life span of the commitment)?
01/02/2017 - 31/12/2017
Point of contact for the commitment (the person authorised by the organisation owning the commitment who can be contacted for information about the commitment):
Hämäläinen Sami - Finnish Hospitality Association (FHA)
29, Merimiehenkatu
00150 Helsinki
Finland
+358 9 6220 200
+358 9 6220 2090
sami.hamalainen@mara.fi
Commitment summary (based on summary given in original commitment form):
Finnish Hospitality Association (MaRa) will encourage its member companies to enforce age limits for serving and selling alcoholic beverages. MaRa will make guidelines to member companies as an important part of member's self-regulation for the purpose of not to serving and selling alcohol to people under 18 years of age. MaRa will also educate its members by emphasizing the importance of serving and selling alcohol in responsible way. MaRa will regularly inform these matters in Vitriini magazine which circulation is 10,500 copies. MaRa will attend HOTREC and EAHF meetings and inform its member companies of matters discussed and decisions taken there.
Web site/s relating to the commitment
Description of the implementation of the commitment
Finnish Hospitality Association's (MaRa's) commitment is to promote responsible selling and serving of alcoholic beverages in licences premises.

1. MaRa has continued regularly counseling to its members in everyday problem situations on legal matters also concerning alcohol related issues (3,000 contacts per year in total, a significant part of contacts relate to alcohol issues). In line with our commitment we have emphasized the importance of not selling and serving alcohol to under-aged or intoxicated people. MaRa has also encouraged its members towards responsible marketing communication for alcoholic beverages.

2. MaRa has informed its members about the aims of the European Alcohol and Health Forum and encouraged members further promote responsible selling and serving of alcohol.

3. Many alcohol-related topics are on the agenda in many MaRa's committees and working groups. These committees and working groups meet 2-3 times a year.

4. MaRa has its own extensive training programme for executives and entrepreneurs and MaRa also offers tailor-made training for individual company's needs. These training sessions are most of the cases based on self-regulation guidance of selling and serving alcohol in licensed premises made by MaRa in 2010. The guidance is a practical tool for restaurants and it covers both the legal framework as well as practical examples. During the reporting period MaRa has organised several training sessions where its members have received information on many alcohol related issues as well as the regulations of alcohol advertising in restaurants and in social media.

5. MaRa has published regularly 1-2 alcohol related articles and shorter briefings in every Vitriini magazine which appears seven times a year. The circulation of Vitriini magazine is 10,500 copies. MaRa has also informed its members via extranet and in a monthly e-newsletter as well as on public webpages. Nearly 12,000 people have visited the section of alcohol in our website during the last year.

6. During the reporting period MaRa has worked intensively in cooperation with the alcohol authorities. In addition, the representatives of MaRa have met a number policy makers concerning many themes in relation alcohol issues at all levels.

7. MaRa has regularly been in contact with other alcohol-related stakeholders and economic operators as well as its umbrella organisation HOTREC.

8. MaRa has also informed its members about MaRa's commitment in the European Alcohol and Health Forum.
Objectives (cf. sections 4-5 of the Monitoring Commitment in Annex II of the Forum Charter): in which way and to which extent have the objectives set out in the original commitment form been achieved in the reporting period?
MaRa will regularly take actions to informing and raising awareness among its members in many alcohol related matters in line with its commitment. MaRa will contact through counseling and education hundreds of member companies and their representatives during the commitment period.
Relevance (i.e. how did the commitment during the reporting period contribute to achieving the overall aims of the Forum - cf. section 3 of the Monitoring Commitment in Annex II of the Forum Charter)
MaRa will encourage its members to enforce age limits of selling and serving alcohol beverages and also to promote actions for responsible drinking. By raising awareness, exchanging information, giving on a daily-based counseling and organising training sessions MaRa will achieve to promote the aims of the European Alcohol and Health Forum and its objectives to curb alcohol-related harms and hazardous consumption of alcohol for young and intoxicated people.
Input indicators (resources allocated to the commitment ("What was done to put the objectives into practice?") - cf. section 5a of the Monitoring Commitment in Annex II of the Forum Charter)
About five people (in-house lawyers) have been working part-time with the alcohol-related matters and giving daily-based counseling to member companies as well as attending meetings with policy makers, economic operators and other stakeholders.
Output indicators (measure from a quantitative point of view the results created through the use of inputs ("What was achieved with the resources allocated to the commitment") - cf. section 5b of the Monitoring Commitment in Annex II of the Forum Charter)
The measures of the reporting period have reached thousands of people among the hospitality sector in Finland.

The training sessions organised by MaRa have reached a number of people.

MaRa has on a daily-based given counseling to its members in everyday problem situations on legal matters also concerning alcohol related issues (3,000 contacts per year and a significant part of contacts relate to alcohol issues).

MaRa has regularly published 1-2 alcohol related articles and shorter briefings in every Vitriini magazine which appears seven times a year. The circulation of the magazine is 10,500 copies.

An e-newsletter is sent every month's first Friday to all 2,700 member comapnies of MaRa and also a selected part of stakeholders in the alcohol industry.

Nearly 12,000 people have visited the section of alcohol in MaRa's website during the last year.
Outcome and impact indicators (how successful has the commitment been during the reporting period in relation to the original objectives - cf. section 6 of the Monitoring Commitment in Annex II of the Forum Charter. These indications go beyond the minimum agreed requirements to monitor a commitment, and it is expected that this type of evaluation will not be carried out for all commitments.)
Short term
To encourage member companies selling alcohol in responsible way
Medium term
To reduce under-aged selling of alcohol beverages in licenced premises
Long term
To reduce alcohol-related harm with help of employees/entrepreneurs
Other
Evaluation details (tools and methods used, internal or external evaluators...)
Internal evaluation tools.

MaRa encourages its member companies to further develop actions and voluntary measures towards more responsible drinking of alcohol in licensed premises.
Other comments related to monitoring the commitment (This section is to be used to add any other information which can be useful in terms of understanding issues relating to the monitoring of your commitment, such as, any major obstacles that have been encountered, sources of data used, etc. If the basic details of the commitment have been changed, this field is to be used to explain why and how they were changed.)
Dissemination (How were the results of the commitment disseminated?)
MaRa has given counseling to our members in everyday problem situations on legal matters also concerning alcohol related issues (3,000 contacts per year, a significant part of contacts relate to alcohol issues).

Many alcohol related topics are on the agenda in many of MaRa's committees and working groups. These committees and working groups meet 2-3 times a year.

MaRa has published regularly 1-2 alcohol related articles and shorter briefings in every Vitriini magazine which appears seven times a year. The circulation of the magazine is 10,500 copies. Nearly 12,000 people have visited the section of alcohol in MaRa's website during the last year.

MaRa has published self-regulation guidelines for selling and serving alcohol responsibly in licenced premises in 2010. The self-regulation guidelines for selling and serving alcohol responsibly and other related documents are freely available for download from our extranet website.
References to further information relating to the monitoring of the commitment
Attachments