Commitment details

Information about the commitment

Submission number 1449757434072-1723
Submission date 2015-12-11 10:37:02
Owner of the commitment HOTREC
Title of the commitment Raising awareness of National Associations / Call for actions
Commitment summary HOTREC will inform regularly its National Member Associations on the activities of the Alcohol Forum.
HOTREC will encourage National Associations to develop their activities in relation to the
objectives of the Charter establishing the Alcohol Forum in view of reducing alcohol-abuse related harms, as well as to develop their activities in relation to the objectives of similar fora possibly established at national level. The following priority areas should be emphasised:
- Develop information and education programmes on responsible patterns of consumption;
- Enforce age limits for serving and selling alcoholic beverages according with national legislation
HOTREC will invite its National Associations to make commitments within the framework of the Alcohol Forum.
HOTREC will organise the exchange of information between National Associations on activities related to the Alcohol Forum and similar fora.
HOTREC will facilitate the dialogue and cooperation between its Member Associations and other Members of the Alcohol Forum.
Link to further information relating to the commitment
Forum members, associated with the commitment
Information about Forum members co-owning the commitment

Contact Point

Contact name Marta Machado
Organisation HOTREC
Title/Position Public Affairs Manager
Address
Boulevard Anspach 111
1000 Brussels
Belgium
Tel 003225136323
Fax
Email marta.machado@hotrec.eu
If the commitment is implemented in more than one Member State indicate for each country the name of the national contact point

Information about the commitment

Background to the commitment (if any) HOTREC represents the hotel, restaurant and café industry at European level. It counts 1.7 million businesses, with 92% of them being micro enterprises employing less than 10 people. The medium and small enterprises (having less than 50 employees) in the hospitality industry account for 99% of businesses.
The industry provides some 10 million jobs in the EU alone. HOTREC brings together 43 National Trade and Employer Associations representing the industry in 29 different European countries. HOTREC and some of its Member Associations decided to join the Alcohol Forum at their 56th General Assembly, in 2007. HOTREC joined the Alcohol Forum in 2008.
Priority areas
  • Develop information and education programmes on the effect of harmful drinking
  • Enforce age limits for selling and serving of alcoholic beverages
Start date Jan-2016
End date Dec-2018
Member states
  • Other
Type of commitment activities (principal) Other
Type of commitment activities (secondary)

Information on monitoring

Objectives HOTREC is raising awareness among hospitality associations by:
-constantly keeping informed its members on the activities of the Forum;
-providing a framework to exchange information on good practices related to the objectives of the Forum;
Relevance (i.e. how will the commitment contribute to achieving the aim of the Forum ?) By raising awareness, exchanging information on commitments and facilitating dialogue with other members of the Forum, HOTREC is providing its members with a useful framework which can help them to increase/develop their activities in relation to the priority areas set out by the Charter establishing the Forum.
The priority goals for HOTREC, regarding the Charter, include:
- Develop information and education programmes on responsible patterns of consumption;
- Enforce age limits for serving and selling alcoholic beverages according with national legislation

Input indicators

Number of people involved Public Affairs Manager + CEO
Time spent (Man/hours) Globally at least one day per week
Cost (please indicate in €) Salaries paid to Public Affairs Manager + CEO
Other

Information on monitoring

Number of people reached
Number of people in the target group reached
Number of participants in different activities
Web site visitors
Number of products
Number of pamphlets/adverts
Established number of contacts
Other

Outcome and impact

Short term Encourage HOTREC members to be involved Forum + WIM partnerhsip
Medium Term Help reduce under-aged selling + help reduce alcohol-related harm
Long Term HOTREC expects alcohol related-harm to curb

Evaluation details

Tool use
Type of methodology

Details about the monitoring report

Title of the commitment
Raising awareness of National Associations / Call for actions
Name of the Forum member organisation owning the commitment
HOTREC
Name of the Forum member organisation owning the commitment
HOTREC
Is this a report for an ongoing commitment or a final report?
INTERMEDIATE
What is the time period covered by this report (in the case of a final report, the reporting period is the life span of the commitment)?
21/12/2012-31/12/2018
Point of contact for the commitment (the person authorised by the organisation owning the commitment who can be contacted for information about the commitment):
Machado Marta - HOTREC
36/38, Rue Dautzenberg
1050 Brussels
Belgium
003225047844

marta.machado@hotrec.eu
Commitment summary (based on summary given in original commitment form):
HOTREC commits to:
Inform regularly its National Member Associations on the activities of the Alcohol Forum.
Encourage National Associations to develop their activities in relation to the objectives of the Charter establishing the Alcohol Forum in view of reducing alcohol-abuse related harms, as well as to develop their activities in relation to the objectives of similar fora possibly established at national level. The following priority areas should be emphasised:
- Develop information and education programmes on responsible patterns of consumption;
- Enforce age limits for serving and selling alcoholic beverages.

Invite its National Associations to make commitments within the framework of the Alcohol Forum.
Organise the exchange of information between National Associations on activities related to the Alcohol Forum and similar fora.
HOTREC will facilitate the dialogue and cooperation between its Member Associations and other Members of the Alcohol Forum.
Web site/s relating to the commitment
https://www.hotrec.eu/alcohol-related-articles/
https://www.hotrec.eu/wp-content/customer-area/storage/5378a854d3d7dd6b55f602f77869211f/HOTREC-Guidance-to-National-
http://www.wineinmoderation.eu/en/home/
http://www.wineinmoderation.eu/files/Programme_Toolkit/WIM-Brochure_EN_final.pdf
http://www.wineinmoderation.eu/files/Programme_Toolkit/WIM-leafletA5-EN_light.pdf
All the articles that HOTREC has published in its new online Newsletter format since May 2014 related with decreasing alcohol related harm, are visible on the following new page:
https://www.hotrec.eu/alcohol-related-articles/


In this sense, HOTREC has published articles related with decreasing alcohol related harm in the following newsletters since last report:

- Live from Brussels Nº 85, 15 February 2018
- Live from Brussels Nº 86, 16 April 2018
- Live from Brussels, Nº 87, 15 June 2018
- Live from Brussels, Nº 88, 13 September 2018
- Live from Brussels, Nº 89, 15 November 2018
https://www.hotrec.eu/category/press-releases/
Description of the implementation of the commitment
HOTREC's commitment aims to call for action + raise awareness of national associations: Importance reducing alcohol related harm
I) Information / awareness rising
HOTREC informed regularly member associations Forum activities:
- General Assemblies (76th + 77th);
(Presentation topics discussed EAHF + members discussions' and exchange of views + possibility for HOTREC members to present voluntary measures);
- Organisation Taskforces during HOTREC GA's (April + October 2018) on Nightlife noise pollution + security + voluntary measures decrease alcohol-related harm discussed;
- Publications HOTREC's public site / or extranet:
- Newsletters (Nº85, N 86; N 87; N 88; N 89);
(Newsletters circulated member associations + European Commission + Parliament + Permanent Representations; Articles related with alcohol available public site);
- Document describing HOTREC + members' activities: curbing alcohol related harm - HOTREC's annual report 2017/2018;
- Other information circulated HOTREC's membership:
Survey results published member's site (January 2018) gathering information voluntary actions implemented national level by HOTREC members. Results shared with Commission + HOTREC partners (e.g.: Brewers / WIM / Spirits);
Other:
HOTREC communication activities (e-mails, events, meetings, website):
I) Invites national associations commit Forum or similar fora national level. Results: FIPE (Italy) + UMIH (France) became Forum members 9 April 2014. HOTREC provided guidance steps + policy.
II) Encouraging national associations develop activities related Forum objectives: responsible drinking + enforcement of age limits for serving + selling alcoholic beverages (GA's, meeting members, stakeholder's events (e.g. Industry stakeholders meetings);
III) Facilitate dialogue + cooperation between national associations and other Forum members:
- Partnership with WIM (May 2012). Objectives: transmit WIM message + encourage HOTREC members establish partnerships national level with WIM implementers (General Assemblies/other meetings/motivation letters). SYNHORCAT/France started partnership with Vin et Societé (2015).
- Attending informal events organised Forum members (Brewers, Spirits Europe, WIM)
HOTREC attended coordination meetings economic operators (along 2018).
HOTREC meetings with Chair EAHF + DG SANCO representatives: January 2014 Luxembourg + phone call meeting August 2016 + phone call July 2017 + Luxembourg meeting June 2018 + WHO meeting June 2018
IV) HOTREC members who joined Forum:
-FHA
(Commitment: enforce age limits for serving + selling alcoholic beverages)
-VISITA
(Continued actions for responsible service of alcohol)
- HoReCa Vlaanderen
(Promotion of responsible use of alcohol - Action Plan 2015)
- SILB-FIPE
Campaign: "Children under 18 years old? Alcohol no - Thank you!"
- UMIH
Information + advice risks associated alcohol for UMIH members
Creation specific training Associations who sell alcoholic beverages
Objectives (cf. sections 4-5 of the Monitoring Commitment in Annex II of the Forum Charter): in which way and to which extent have the objectives set out in the original commitment form been achieved in the reporting period?
In line with its commitment, HOTREC is raising awareness among hospitality associations by:
-providing a framework to exchange information on good practices related to the objectives of the Forum;
-constantly keeping informed its members on the activities of the Forum (when activities take place);

HOTREC develops both activities through the use of its public site (available to anyone with access to internet); member's site (reaching around 500 people directly and 44 national associations, who will as well transmit HOTREC's messages to their own members); reports of the EAHF meetings (members site); private e-mails to HOTREC's members and other stakeholders; newsletters (public site/members site); HOTREC's contact list the latter reaching out around 2600 people); discussions undertaken during HOTREC's General Assemblies and Workshops (reaching around 100 participants); article HOTREC annual report (sent mainly to all HOTREC associations); possibility for HOTREC members to present their voluntary activities to curb alcohol harm during General Assemblies; participation events / meetings.

The result of the questionnaire regarding HOTREC's guidance document on responsible drinking, which was aiming to demonstrate HOTREC members' activities developed on a voluntary basis, at national level was published in the members site, so that good practices could be shared, reaching out more than 500 people / 44 national associations.

Facilitating dialogue with other stakeholders:
HOTREC has signed a Memorandum of Understanding with WIM on May 2012 and is continuously motivating members to participate on actions at national level developed with WIM implementers. HOTREC members participating in the partnership SYNHORCAT/France; FIPE/Italy. Interested members: HoReCa Vlaanderen / Belgium;
HOTREC is in close contact since the beginning of its commitment with other members of the Forum, namely the Brewers of Europe and Spirits in view of possible future partnerships;
Relevance (i.e. how did the commitment during the reporting period contribute to achieving the overall aims of the Forum - cf. section 3 of the Monitoring Commitment in Annex II of the Forum Charter)
By raising awareness, exchanging information on commitments and facilitating dialogue with other members of the Forum, HOTREC is providing its members with a useful framework which can help them to increase/develop their activities in relation to the priority areas set out by the Charter establishing the Forum.
The priority goals for HOTREC, regarding the Charter, include:
- Develop information and education programmes on responsible patterns of consumption;
- Enforce existing legislation regarding age limits for serving and selling alcoholic beverages.
Input indicators (resources allocated to the commitment ("What was done to put the objectives into practice?") - cf. section 5a of the Monitoring Commitment in Annex II of the Forum Charter)
Two members HOTREC Secretariat: Public Affairs Manager and HOTREC's CEO (out of total of six people) are allocated part-time to implement commitment.

Public Affairs Manager tasks:
Attending meetings: EAHF + Open Forum (when taking place), meeting economic coordinators; meetings European Parliament, formal / informal meetings several Forum stakeholders' s (i.e.: WIM, Brewers of Europe or Spirits);
Drafting minutes meetings;
Monitoring related news / reports published;
Publishing information HOTREC public site and members site;
Drafting annual report - article on how to decrease alcohol related harm;
Preparing presentations and interventions;
Preparation and participation in workshops;
Disseminating information HOTREC GA's;
Motivating members establish partnerships at national level with WIM (GA's, motivation letters, individual contacts with members);
Motivating and orientating members to submit commitments to EAHF;
Giving support / advice to associations who are Forum members.

The workload is spread along the entire year (usually one/two full days per week are dedicated to alcohol), even though there are occasions when it is necessary that more time is dedicated to this topic.

CEO's tasks:
Participation in meetings (Alcohol Forum (when taking place) and with other stakeholders of the Forum; HOTREC workshops and GA's)
Supervision of all the information transmitted to members (websites, GA's, presentations in public events, etc.)
Globally, the CEO spends around one hour per week on alcohol issues.
Eventually, HOTREC President also participates in some of the meetings.
Regarding financial costs, HOTREC contributes with the salary paid to its human resources.
Output indicators (measure from a quantitative point of view the results created through the use of inputs ("What was achieved with the resources allocated to the commitment") - cf. section 5b of the Monitoring Commitment in Annex II of the Forum Charter)
HOTREC - umbrella association representing 44 national associations - HOTREC's message reaches large proportion of hospitality establishments in Europe.
Member associations part EAHF during 2014:
- FHA
- VISITA
- HoReCa Vlaanderen
- SILB-FIPE
- UMIH

Dialogue with stakeholders:
- Wine in Moderation
Partnership signed 25/05/2012. HOTREC committed transmit WIM message + encourage members establish partnerships national level with WIM implementers (e.g. transmit WIM message; develop joint activities; support development WIM educational programmes);
Participation formal/informal meetings 2018: (e.g.: WIM conference/annual event)

- Brewers of Europe + Spirits Europe
Formal + Informal meetings/events (along the year 2018). Possibility future partnerships.

Exchange best practices
- HOTREC launched survey in January 2018 - objective: know how HOTREC's guidance document responsible drinking is implemented national level hospitality sector. Results shared with members, European Commission, some Forum members;
- HOTREC Newsletter's 85, 86, 87, 88, 89 published HOTREC's public site/extranet sites, (reporting EAHF's activities + best practices + partnership WIM);

Discussions member associations:
- 76th General Assembly (Vienna / Austria, 26-27 April 2018);
- 77th General Assembly (Krakow / Poland, 18-19 October 2018)
- Organisation of 2 workshops (Nightlife Establishments) during HOTREC GA's / year: voluntary measures developed members to decrease alcohol related harm discussed + security + noise pollution
- Workshop nightlife Rome (1 June 2015)

Position Papers:
- HOTREC Guidance to National Associations (November 2009)
- Website
(Section Alcohol Forum, including information on commitments. HOTREC website counted with around 50.000 visitors during 2018);
- Position paper on Night Life entertainment http://www.hotrec.eu/cust/documentrequest.aspx?DocID=3368
Outcome and impact indicators (how successful has the commitment been during the reporting period in relation to the original objectives - cf. section 6 of the Monitoring Commitment in Annex II of the Forum Charter. These indications go beyond the minimum agreed requirements to monitor a commitment, and it is expected that this type of evaluation will not be carried out for all commitments.)
Short term
Short term expected results - on-going:
More HOTREC members to become Forum members. HOTREC has 5 members who are members of the Forum;
More HOTREC members to establish partnerships with WIM: for the moment FEHR/Spain and GNI/France are active members.
More HOTREC members to attend Open Forum;
Possible partnerships with other Forum stakeholders
Medium term
To reduce under-aged selling;
To reduce alcohol-related harm with help employees / entrepreneurs action's towards clients.
Long term
As an evidence base, the mentality of the establishments selling alcohol has changed radically in the last decades. The idea that the employees / entrepreneurs should also play an important role, to convince customers to drink in a responsible way is now spread across Europe. Moreover, establishments have specific guidelines for employees and codes of conduct where it is clearly stated that alcohol cannot be sold to minors.

In the long term HOTREC expects alcohol related-harm to curb, as a result of a cultural change in the behaviour of clients towards consumption and as a result of the responsible behaviour of the hospitality sector's establishments.
Other
Evaluation details (tools and methods used, internal or external evaluators...)
HOTREC's Survey voluntary measures developed national level focusing HOTREC's document responsible drinking - shows most HOTREC associations develop voluntary measures at national level - curb alcohol related harm (e.g.: codes of conduct; leaf-lets/websites/posters on age limits; campaigns on the topic of drink and driving; train-ings to employees regarding responsible drinking, partnerships with other stakeholders or public authorities, etc.). Survey launched annually. Results published HOTREC members site + sent Commission + members Forum;
Exchange views General Assemblies (HOTREC raises awareness Alcohol Forum top-ics, invites members join the Forum, and invites members develop more voluntary measures national level (i.e.: partnership with WIM). HOTREC members have the op-portunity to present their voluntary measures to all the other members - important to share best practices: it motivates members to implement more voluntary measures na-tional level + encourages members to join the Forum;
Organisation 2 Workshops on Night Life Establishments during HOTREC GA (April and October 2018) - HOTREC members share best practices with regard to volun-tary measures developed national level to decrease alcohol related harm + security top-ic;
Exchange views several formal / informal meetings with HOTREC's members / other Forum stakeholders - HOTREC disseminates its message as explained in the previous point. In the meetings with WIM, both partners try to envisage ways so that the re-spective members expand their collaboration at national level. In dialogues with other stakeholders, possible future partnerships are foreseen.
Participation in conferences/Taskforces/meetings with HOTREC members and other stakeholders (along the year)
Other comments related to monitoring the commitment (This section is to be used to add any other information which can be useful in terms of understanding issues relating to the monitoring of your commitment, such as, any major obstacles that have been encountered, sources of data used, etc. If the basic details of the commitment have been changed, this field is to be used to explain why and how they were changed.)
Dissemination (How were the results of the commitment disseminated?)
information is disseminated by HOTREC national associations through their own communication channels to their respective members;
- Around 100 executives of national associations attend HOTREC General Assemblies;
- Around 500 people from national associations have access to HOTREC members' site;
- HOTREC welcomed around 50.000 visitors to its websites during 2018 (Extranet + public website);
- Around 2600 people related with the hospitality industry are reached by HOTREC, when HOTREC sends press releases or general information to its regular contact lists;
References to further information relating to the monitoring of the commitment