Commitment details

Information about the commitment

Submission number 1446732318481-1721
Submission date 2015-11-05 16:30:53
Owner of the commitment The Brewers of Europe
Title of the commitment Informing consumers about beer ingredients and nutritional values
Commitment summary This umbrella commitment of The Brewers of Europe is designed to increase consumers' knowledge of beer ingredients and nutritional values (energy values, fat, saturated fats, carbohydrates, sugars, proteins and salt) and will be implemented by brewers across the EU.
Currently alcoholic beverages over 1.2% abv are exempt from the legal obligation to list ingredients and nutritional values.
However, Europe's brewers believe that consumers have the right to make informed choices about what and how they consume foods and drinks.
The ingredient and nutrition information of beers of more than 1.2% abv will thus be voluntarily shared by brewers with consumers either on-label or online according to the format and the requirements laid down by Regulation 1169/2011 on Food Information to Consumers. The list of ingredients will thus be provided by descending order of weight at time of manufacturing. Whilst the nutritional values will be shared by 100ml as laid down in the Regulation and may be completed by additional information (a company's choice). The Brewers of Europe will promote the commitment towards all brewers, monitor the implementation of the commitment, assist brewers wishing to implement this and report on the implementation of the commitment.
The roll-out of the commitment will be supported by beer companies and national associations putting the commitment into action.
Link to further information relating to the commitment http://www.brewersofeurope.org/site/media-centre/post.php?doc_id=865
http://brewersofeurope.eu/infographics/20150326/
http://www.brewersofeurope.org/uploads/mycms-files/documents/publications/2015/GfK%20report%20-%20CONSUMER%20INSIGHTS%20-%20FINAL.pdf
Forum members, associated with the commitment
Information about Forum members co-owning the commitment
  • Anheuser-Busch InBev (ABI)
  • Carlsberg Group
  • Heineken (International)
  • SABMiller

Contact Point

Contact name Simon Spillane
Organisation The Brewers of Europe
Title/Position Director - Public Affairs
Address
Rue Caroly 23-25
1050 Brussels
Belgium
Tel 025511810
Fax
Email sws@brewersofeurope.org
If the commitment is implemented in more than one Member State indicate for each country the name of the national contact point

Information about the commitment

Background to the commitment (if any) Recent consumer research conducted by GfK showed that European consumers had a low to limited knowledge of alcoholic beverages ingredients and nutritional values, although some differences exist from one drink to another (beer's most commonly used ingredients being quite well known to consumers compared to other beverages). The research also demonstrated that a majority of consumers already use off-label information platforms (such as websites, applications ) to look for this information, whilst usage of new technologies continues to increase at a fast rate. Regulation 1169/2011 on Food Information to Consumers adopted in 2011 (and entering into force fully in 2016) foresees that, whilst alcoholic beverages up to 1.2% abv and other food and drink items must list ingredients and the nutrition declarations, alcoholic beverages of more than 1.2% abv do not have to do this (unless required at national level), but may share this on a voluntary basis, as long as the rules as laid down in the Regulation are followed. The Brewers of Europe has always been active in sharing information with consumers to enable them to make informed choices. The Beer Pledge Commitment, launched in 2012, contains a pillar on consumer information that aims at "increasing consumer knowledge of beer". This commitment contributes to the further implementation of the Beer Pledge and will help go beyond the current regulatory requirements. Where the provision of the list of ingredients and of the nutrition declaration is mandatory at national level, this will continue to have precedence over any voluntary initiative.
Priority areas
  • Develop efficient common approaches to provide adequate consumer information
Start date Nov-2015
End date Feb-2018
Member states
  • Austria
  • Belgium
  • Bulgaria
  • Cyprus
  • Czech Republic
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Hungary
  • Ireland
  • Italy
  • Lithuania
  • Luxembourg
  • Netherlands
  • Poland
  • Portugal
  • Romania
  • Slovak Republic
  • Slovenia
  • Spain
  • Sweden
  • United Kingdom
Type of commitment activities (principal) Consumer information
Type of commitment activities (secondary)

Information on monitoring

Objectives In the absence of an EU legal obligation for alcoholic beverages above 1.2% ABV to list ingredients or nutritional values, following the application rules as laid down in EU Regulation 1169/2011 the objective of this voluntary commitment is to nevertheless put this information at the disposal of consumers. The objective being thus to increase consumers' knowledge of beer ingredients and nutritional values (and consequently to provide adequate information to consumers), using the most useful platforms and ways to share the information with consumers.
Relevance (i.e. how will the commitment contribute to achieving the aim of the Forum ?) The commitment will develop consumers' knowledge of beer ingredients and nutritional values and thus help consumers to take informed decisions with regards to beer consumption. Taking an EU approach (with the common EU Regulation as framework), implemented locally, and responding to consumers' overwhelming interest in receiving nutrition and ingredients information for alcoholic beverages, is fully in line with the priority area to "Develop efficient common approaches to provide adequate consumer information"

Input indicators

Number of people involved 10
Time spent (Man/hours) 10 hours per week
Cost (please indicate in €) Significant. Incl cost to calculate values and create tools.
Other

Information on monitoring

Number of people reached Number of citizens above the legal purchasing age reached
Number of people in the target group reached No. of beer consumers in EU reached, via info on-label or online.
Number of participants in different activities
Web site visitors Number of hits/users of digital platforms where info made available
Number of products Number of labels, digital and other tools created
Number of pamphlets/adverts
Established number of contacts
Other Percentage of each national beer market covered by roll-out

Outcome and impact

Short term Increased awareness of provision of ingredients and nutrition values
Medium Term Increased use of tools and awareness of ingredients + nutrition values
Long Term Incr knowledge of ingr + nutrition values to make informed choices

Evaluation details

Tool use
  • External evaluators
  • Internal evaluators
Type of methodology
  • Structure interviews

Details about the monitoring report

Title of the commitment
Informing consumers about beer ingredients and nutritional values
Name of the Forum member organisation owning the commitment
The Brewers of Europe
Name of the Forum member organisation owning the commitment
The Brewers of Europe
Is this a report for an ongoing commitment or a final report?
INTERMEDIATE
What is the time period covered by this report (in the case of a final report, the reporting period is the life span of the commitment)?
March 2015-March 2018
Point of contact for the commitment (the person authorised by the organisation owning the commitment who can be contacted for information about the commitment):
Spillane Simon - The Brewers of Europe
23-25, Rue Caroly
1050 Brussels
Belgium
025511810

sws@brewersofeurope.org
Commitment summary (based on summary given in original commitment form):
This umbrella commitment of The Brewers of Europe is designed to increase consumers' knowledge of beer ingredients and nutritional values (energy values, fat, saturated fats, carbohydrates, sugars, proteins and salt) and will be implemented by brewers across the EU. Currently alcoholic beverages over 1.2% abv are exempt from the legal obligation to list ingredients and nutritional values. However, Europe's brewers believe that consumers have the right to make informed choices about what and how they consume foods and drinks. The ingredient and nutrition information of beers of more than 1.2% abv will thus be voluntarily shared by brewers with consumers either on-label or online according to the format and the requirements laid down by Regulation 1169/2011 on Food Information to Consumers. The list of ingredients will thus be provided by descending order of weight at
time of manufacturing. Whilst the nutritional values will be shared by 100ml as laid down in the Regulation and may be completed by additional information (a company's choice). The Brewers of Europe will promote the commitment towards all brewers, monitor the implementation of the commitment, assist brewers wishing to implement this and report on the implementation of the commitment.
The roll-out of the commitment will be supported by beer companies and national associations putting the commitment into action.
Web site/s relating to the commitment
http://www.brewersofeurope.org/site/media-centre/post.php?doc_id=865
http://brewersofeurope.eu/infographics/20150326/
http://www.brewersofeurope.org/uploads/mycms-files/documents/publications/2015/GfK%20report%20-%20CONSUMER%20INSIGHTS%20-%20FINAL.pdf
Description of the implementation of the commitment
The commitment is implemented by members of The Brewers of Europe and by international companies. The Brewers of Europe agreed the commitment with its member associations who are deciding on an individual basis with their own members how to implement it. Decisions in that direction (and actions) have been taken by some associations such as the Dutch Brewers Association, the Finish Brewers Association and the Danish Brewers Association and the commitment is being implemented locally. Major brewers across Europe implement the commitment by adding the list of ingredients and the nutrition information on their website and progressively rolling-out some label changes.
Objectives (cf. sections 4-5 of the Monitoring Commitment in Annex II of the Forum Charter): in which way and to which extent have the objectives set out in the original commitment form been achieved in the reporting period?
In the absence of an EU legal obligation for alcoholic beverages above 1.2% ABV to list ingredients or nutritional values, following the application rules as laid down in EU Regulation 1169/2011 the objective of this voluntary commitment is to nevertheless put this information at the disposal of consumers. The objective being thus to increase consumers' knowledge of beer ingredients and nutritional values (and consequently to provide adequate information to consumers), using the most useful platforms and ways to share the information with consumers.
Relevance (i.e. how did the commitment during the reporting period contribute to achieving the overall aims of the Forum - cf. section 3 of the Monitoring Commitment in Annex II of the Forum Charter)
The commitment will develop consumers' knowledge of beer ingredients and nutritional values and thus help consumers to take informed decisions with regards to beer consumption. Taking an EU approach (with the common EU Regulation as framework), implemented locally, and responding to consumers' overwhelming interest in receiving nutrition and ingredients information for alcoholic beverages, is fully in line with the priority area to "Develop efficient common approaches to provide adequate consumer information"
Input indicators (resources allocated to the commitment ("What was done to put the objectives into practice?") - cf. section 5a of the Monitoring Commitment in Annex II of the Forum Charter)
10 individuals, 10 hours a week, with significant costs to calculate the nutrition values and adapt the labels and the websites.
Output indicators (measure from a quantitative point of view the results created through the use of inputs ("What was achieved with the resources allocated to the commitment") - cf. section 5b of the Monitoring Commitment in Annex II of the Forum Charter)
Number of citizens above the legal purchasing age reached,
Number of beer consumers in EU reached, via info on-label or online,
Number of hits/users of digital platforms where info made available,
Number of labels, digital and other tools created,
Percentage of each national beer market covered by roll-out
Outcome and impact indicators (how successful has the commitment been during the reporting period in relation to the original objectives - cf. section 6 of the Monitoring Commitment in Annex II of the Forum Charter. These indications go beyond the minimum agreed requirements to monitor a commitment, and it is expected that this type of evaluation will not be carried out for all commitments.)
Short term
Increased awareness of provision of ingredients and nutrition values
Medium term
Increased use of tools and awareness of ingredients + nutrition values
Long term
Incr knowledge of ingr + nutrition values to make informed choices
Other
Evaluation details (tools and methods used, internal or external evaluators...)
The commitment is evaluated every year by Member companies (members of the Alcohol and Health Forum) who implement the commitment and by KPMG that assures The Brewers of Europe's Beer Pledge reports.
Other comments related to monitoring the commitment (This section is to be used to add any other information which can be useful in terms of understanding issues relating to the monitoring of your commitment, such as, any major obstacles that have been encountered, sources of data used, etc. If the basic details of the commitment have been changed, this field is to be used to explain why and how they were changed.)
Dissemination (How were the results of the commitment disseminated?)
The commitment is disseminated throughout The Brewers of Europe's membership via the normal internal communication channels of The Brewers of Europe. The Brewers of Europe announced their commitment publicly in March 2015 and trade associations/companies also announced the commitment publicly. The monitoring report (the Beer Pledge report, see commitment 1715) will also cover the Consumer Information commitment and will be published on www.brewersofeurope.org in April 2016.
References to further information relating to the monitoring of the commitment
Attachments