Commitment details

Information about the commitment

Submission number 1424359097852-1705
Submission date 2015-03-06 16:04:53
Owner of the commitment Association Nationale de Prévention en Alcoologie et Addictologie (ANPAA)
Title of the commitment Enforcement of the LOI EVIN [Code of Public Health]
Commitment summary An alcohol policy law (loi Evin) was voted in France in 1991 in order to control advertisement and commercial communication for alcohol.
Since the publication of the law, ANPAA monitors the advertisements mainly in the press, in magazines and on billboards sueing when considered as illicite. ANPAA will continue this work and enlarge it if possible, monitoring more media in order to bring the illegal ads and illicit commercial communication to Court, as no other public or private agency is doing it in France.
Link to further information relating to the commitment
Forum members, associated with the commitment
Information about Forum members co-owning the commitment

Contact Point

Contact name Claude RIVIERE
Organisation Association Nationale de Prévention en Alcoologie et Addictologie
Title/Position Head of European and International Affairs
rue St Fiacre 20
75002 PARIS
If the commitment is implemented in more than one Member State indicate for each country the name of the national contact point

Information about the commitment

Background to the commitment (if any) Since 1991, many advertisements infringing the law have been condemned by the French courts of justice. As a consequence, since 1991 we can observe a real change in alcohol advertising: the law has modified the language which lost most of its seductive character. It is no longer allowed to use drinkers and drinking atmospheres: we have observed the disappearance of the drinker from the images and a highlighting of the product itself. When sueing, it needs a long time to end at results.
Priority areas
  • Better cooperation / actions on responsible commercial communication and sales
Start date Jan-2014
End date Dec-2014
Member states
  • France
Type of commitment activities (principal) Commercial communication
Type of commitment activities (secondary) Education

Information on monitoring

Objectives The objective for ANPAA is to pursue the work of monitoring and to raise actions to Court if necessary.
Objective of the action:
Enforcement of the law EVIN
Influence the professionals of commercial communication and advertising executives in order to eradicate irresponsible marketing
Relevance (i.e. how will the commitment contribute to achieving the aim of the Forum ?) In the former assessment the relevance/objectives of the commitment are estimated as matter. However there is evidence that marketing/advertising has an impact. Failing to accurately measure the results in termes of impact on behaviour for example, it is reasonable to think they hinder at least consumption of alcohol among young people which tends to increase due to the updated advertising arsenal implemented by the industry. Reducing the damages linked to alcohol consumption needs to lower the global consumption and to develop a populational approach which implies an action of protection of the most vulnerable groups (pregnant women) and those whose massive consumption (binge drinking) implies social risks namely for young people. The legal watch contributes in reducing the damages linked to alcohol consumption precisely because of the evidence based influence of marketing on consumption and on behaviour of young people.
By staying up precisely the enforcement of the law, ANPAA helps the legislator (national parliament) and government (enforcment) to protect people against the misdeeds of alcohol consumption amplified by irresponsible commercial practices.

Input indicators

Number of people involved 2
Time spent (Man/hours) half time
Cost (please indicate in €) 20 000€

Information on monitoring

Number of people reached
Number of people in the target group reached
Number of participants in different activities
Web site visitors
Number of products
Number of pamphlets/adverts
Established number of contacts

Outcome and impact

Short term stop illegal campaigns
Medium Term improving the informative character of commercial communication
Long Term reducing irresponsable commercial communication

Evaluation details

Tool use
  • External evaluators
Type of methodology
  • Media surveys

There is no report yet for this commitment