Commitment details

Information about the commitment

Submission number 1396981543974-1645
Submission date 2014-04-08 21:09:22
Owner of the commitment STAP - Dutch Institute for Alcohol Policy
Title of the commitment Alcohol Marketing in Health Perspective
Commitment summary The Dutch Institute for Alcohol Policy (STAP) together with the Swedish organization IOGT-NTO and Eurocare Italia offer this commitment to the Forum. The period is 2010.

STAP, IOGT-NTO, Eurocare Italia, ACTIS (Norway) and AV.OG.Til (Norway) have initiated in 2007 a project named European Centre for Monitoring Alcohol Marketing (EUCAM).
Since 2009 EUCAM is a European Foundation.

The following organizations are currently represented in the board of EUCAM:
-The Dutch Institute for Alcohol Policy (STAP, The Netherlands)
-IOGT-NTO (Sweden)
-AV.OG.Til (Norway)
-Eurocare Italia (Italy)
-State Agency for Prevention of Alcohol-Related Problems (PARPA)
-Alcohol & Society (Denmark)

EUCAM initially was set up to collect, exchange and to promote knowledge and experience about alcohol marketing and alcohol marketing monitoring throughout Europe.

With the formulated objectives as a basis, EUCAM plans to deliver the commitment Alcohol Marketing in Health Perspective. The products of this commitment to the Alcohol and Health Forum are:
1. Online overview of alcohol marketing regulations
2. Dissemination of objective information on the impact of alcohol marketing
3. Research developments
Link to further information relating to the commitment www.eucam.info
Forum members, associated with the commitment
Information about Forum members co-owning the commitment
  • EUROCARE Italia

Contact Point

Contact name Wim van Dalen
Organisation STAP
Title/Position President of EUCAM/Director of STAP
Address
Goeman Borgesiuslaan 77
3515 ET Utrecht
Netherlands
Tel +31 (0)30-6565 041
Fax +31 (0)30-6565 043
Email wvandalen@eucam.info
If the commitment is implemented in more than one Member State indicate for each country the name of the national contact point
  • [Italy] Tiziana Codenotti

Information about the commitment

Background to the commitment (if any) Longitudinal studies consistently suggest that youth exposure to alcohol marketing contributes to the likelihood that adolescents will start to drink alcohol, and with increased drinking amongst existing drinkers. The findings of impact research and information on how the (harmful) effects of alcohol marketing can (and is) regulated is promoted by the commitment in the Forum. The commitment promotes understanding on the impact of alcohol marketing exposure and existing regulations that limit alcohol marketing in order to promote a common platform for academics, public health representatives and policy makers. By building capacity among these stakeholders, effective alcohol marketing regulation is stimulated. All outcomes (e.g. reports) are publicly available to all interested parties on the website of EUCAM (www.eucam.info) and in the monthly digital EUCAM Newsletter.
Priority areas
  • Develop a strategy aimed at curbing under-age drinking
Start date Jan-2012
End date Jan-2020
Member states
  • Austria
  • Belgium
  • Bulgaria
  • Czech Republic
  • Denmark
  • Estonia
  • Finland
  • France
  • Germany
  • Ireland
  • Italy
  • Latvia
  • Lithuania
  • Luxembourg
  • Netherlands
  • Romania
  • Slovenia
  • Spain
  • Sweden
  • United Kingdom
Type of commitment activities (principal) Education
Type of commitment activities (secondary) Research

Information on monitoring

Objectives -Overall objective: protect young people against the impact of attractive alcohol marketing communication
-sub objective: inform national policy makers about the existing alcohol marketing regulations
-sub objective: inform national policy makers and the European Commission about the functioning of the alcohol marketing self regulations system. Key question: are the national voluntary regulations systems capable of protecting young people against the impact of alcohol marketing.
sub-objective: improve the knowledge and the capacity of NGO members in the Member States to promote effective alcohol marketing regulations in their countries.
sub objective: innovate impact research by (technological and scientific) new methods of researching the impact of exposure to alcohol marketing
Relevance (i.e. how will the commitment contribute to achieving the aim of the Forum ?) The commitment promotes understanding on the impact of alcohol marketing exposure and on existing regulations that limit alcohol marketing. The commitment will inform the EUCAM platform of academics, public health representatives and policy makers about these topics. By building capacity among these stakeholders, effective alcohol marketing regulation is stimulated. By doing this, the commitment supports two goals of the Alcohol and Health forum: It develops a strategy aimed at curbing down under age drinking (1) and it contributes to prevent irresponsible commercial communication and sales (2) See Forum Charter pag 2.

Input indicators

Number of people involved 1
Time spent (Man/hours) 0.8 fte
Cost (please indicate in €) €52.000,-
Other

Information on monitoring

Number of people reached >900 per month (number of subscribers to newsletter)
Number of people in the target group reached 3 (per country) x 24 = 48
Number of participants in different activities 30
Web site visitors 3000
Number of products 4
Number of pamphlets/adverts 6
Established number of contacts 900
Other

Outcome and impact

Short term Are discussions and debates about how to improve alcohol marketing regulations going on in the MSs?
Medium Term -visits to www.eucam.info are allways rising -We are now also avaiable on Facebook and Twitter
Long Term -The EUCAM network is still expanding. EUCAM stimulates the proliferation of evidence based knowledge on the effects of alcohol marketing and effective regulations there of, through dissemination of research and investing in research ourself we are increasing the scientific knowledge and investing in the feauture of effective policy.

Evaluation details

Tool use
  • External evaluators
  • Internal evaluators
Type of methodology

There is no report yet for this commitment