Commitment details

Information about the commitment

Submission number 1396627976305-1640
Submission date 2014-04-07 18:40:36
Owner of the commitment European Federation of Pharmaceutical Industries and Associations (EFPIA)
Title of the commitment Reduce-yourdrinking.co.uk, a website to help increase treatment of excessive alcohol consumption
Commitment summary The European Federation of Pharmaceutical Industries and Associations (EFPIA) represents the pharmaceutical industry operating in Europe..
Alcohol dependence affects 14.6 million people in Europe. Compared to other chronic diseases, the diagnosis rate is extremely low (only 15% are diagnosed), the treatment gap is among the highest (circa 90% of people who should receive treatment do not receive it).
Lundbeck A/S, a member company of EFPIA focused on R&D in brain diseases including alcohol dependence, is therefore active in raising awareness of harmful alcohol consumption and in helping to reduce barriers to diagnosis and treatment. Given the high level of relapse rates in people entering treatment and the value of empowering patients , it is vital to ensure that pharmacotherapy is supported with psychosocial interventions. In this sense, online psychosocial support to patients has the potential to be an interesting add-on that will help improve desired healthcare outcomes for people drinking at harmful levels.
As such, Lundbeck is providing primary healthcare professionals with an evidence-based online tool to help them engage and communicate with patients at risk. It also aims to help diagnosed patients to set and reach their goals.
In April 2014, this reduce-yourdrinking.co.uk will be launched in Scotland and in the rest of the United Kingdom. The programme will be made available to physicians (alcohol specialists, psychiatrists and GPs) with whom Lundbeck is in contact. Lundbeck will also be looking at the possibility, depending on success, to make it available in other EU countries.
Link to further information relating to the commitment The link to the website is the following: http://www.drink-less.com/global
Forum members, associated with the commitment
Information about Forum members co-owning the commitment

Contact Point

Contact name Brendan Barnes
Organisation EFPIA
Title/Position Director of Trust, Reputation and Compliance Policy Committee (TRCPC) Lead
Address
Leopold Plaza Building - Rue du Trône 108
B-1050 Brussels
Belgium
Tel +32 (0)2 626 25 55
Fax
Email brendan.barnes@efpia.eu
If the commitment is implemented in more than one Member State indicate for each country the name of the national contact point
  • [Denmark] Maria Brandao - mdao@lundbeck.com

Information about the commitment

Background to the commitment (if any) The WHO identified alcohol dependence as a mental disorder. Indeed, alcohol dependence is a progressive chronic brain disease that affects 14.6 million people in Europe. This disease causes 70% of alcohol-related deaths and 60% of €155bn alcohol related costs in Europe in 2010.

Despite the human and economic burden it represents to society, only 15% of people with alcohol dependence are diagnosed and less than 10% are adequately treated with a relapse rate that can go up to 80%. Taking into account the cost-effectiveness of investing in measures within the healthcare system, identification by the WHO of healthcare services action as a "policy best buy" to reduce alcohol related harm and the evidence on the value of online Brief Interventions and online psycho-social support to help patients, it is therefore important to empower PHCPs and patients to maximize the potential of a successful treatment outcome, which will improve the lives of patients and their families while reducing the costs of alcohol-related harm.
Priority areas
  • Develop information and education programmes on the effect of harmful drinking
Start date Apr-2014
End date Dec-2014
Member states
  • Other
  • United Kingdom
Type of commitment activities (principal) Counselling
Type of commitment activities (secondary) Treatment

Information on monitoring

Objectives *Encourage psychosocial interventions
Relevance (i.e. how will the commitment contribute to achieving the aim of the Forum ?) It will help the Forum successfully achieve its objective of reducing alcohol related harm, encourage brief interventions, maximize the impact of psychosocial interventions, reduce costs linked to alcohol dependence.

Input indicators

Number of people involved 1
Time spent (Man/hours) TBC
Cost (please indicate in €) TBC
Other

Information on monitoring

Number of people reached
Number of people in the target group reached
Number of participants in different activities
Web site visitors
Number of products
Number of pamphlets/adverts
Established number of contacts
Other

Outcome and impact

Short term Raise Awareness of alcohol-related harm
Medium Term Raise Awareness of alcohol-related harm
Long Term Increase psycho-social support and brief interventions

Evaluation details

Tool use
  • Internal evaluators
Type of methodology
  • Media surveys

Details about the monitoring report

Title of the commitment
Reduce-yourdrinking.co.uk, a website to help increase treatment of excessive alcohol consumption
Name of the Forum member organisation owning the commitment
European Federation of Pharmaceutical Industries and Associations (EFPIA)
Name of the Forum member organisation owning the commitment
European Federation of Pharmaceutical Industries and Associations (EFPIA)
Is this a report for an ongoing commitment or a final report?
FINAL
What is the time period covered by this report (in the case of a final report, the reporting period is the life span of the commitment)?
Eight months
Point of contact for the commitment (the person authorised by the organisation owning the commitment who can be contacted for information about the commitment):
Barnes Brendan - European Federation of Pharmaceutical Industries and Associations (EFPIA)
108, Leopold Plaza Building - Rue du Trône
B-1050 Brussels
Belgium
+32 (0)2 626 25 55

brendan.barnes@efpia.eu
Commitment summary (based on summary given in original commitment form):
The European Federation of Pharmaceutical Industries and Associations (EFPIA) represents the pharmaceutical industry operating in Europe.

Alcohol dependence affects 14.6 million people in Europe. Compared to other chronic diseases, the diagnosis rate is extremely low (only 15% are diagnosed), the treatment gap is among the highest (circa 90% of people who should receive treatment do not receive it).

Lundbeck A/S, a member company of EFPIA focused on R&D in brain diseases including alcohol dependence, is therefore active in raising awareness of harmful alcohol consumption and in helping to reduce barriers to diagnosis and treatment. Given the high level of relapse rates in people entering treatment and the value of empowering patients, it is vital to ensure that pharmacotherapy is supported with psychosocial interventions. In this sense, online psychosocial support to patients has the potential to be an interesting add-on that will help improve desired healthcare outcomes for people drinking at harmful levels.

As such, Lundbeck is providing primary healthcare professionals with an evidence-based online tool to help them engage and communicate with patients at risk. It also aims to help diagnosed patients to set and reach their goals. This tool is called reduce your drinking.co.uk' and is made available to healthcare professionals.
Web site/s relating to the commitment
The link to the programme is the following: www.reduceyourdrinking.co.uk and www.ich-habe-genug.de
Description of the implementation of the commitment
In March 2014, reduceyourdrinking.co.uk was launched in Scotland and in the rest of the United Kingdom. The programme was made available to physicians (alcohol specialists, psychiatrists and GPs) with whom Lundbeck is in contact.

The programme was then launched in Germany on 1 September 2014. It is now available in two languages, namely English and German. It is expected to be launched in Belgium in January 2015 and in Ireland at a later date. An increasing number of healthcare professionals and patients have therefore access to the programme in the countries across Europe.
Objectives (cf. sections 4-5 of the Monitoring Commitment in Annex II of the Forum Charter): in which way and to which extent have the objectives set out in the original commitment form been achieved in the reporting period?
The gradual roll-out of the programme in several countries across Europe has allowed an increasing number of patients and healthcare professionals to access up-to-date information on alcohol related harm. Access is provided via healthcare professionals to patients who need and are willing to reduce their drinking. As such, the objective of encouraging psychosocial interventions is achieved: Reduce your drinking' both provides a useful tool for psychosocial support to patients in between consultations with counsellors and supports healthcare professionals in counselling and treating patients with alcohol use disorders. This programme also contributes to the general objective of raising awareness of harmful alcohol consumption through targeted information and advice on heavy drinking and how to address it.
Relevance (i.e. how did the commitment during the reporting period contribute to achieving the overall aims of the Forum - cf. section 3 of the Monitoring Commitment in Annex II of the Forum Charter)
The commitment has successfully contributed to the achievement of the Forum's objectives of:
* Reducing alcohol related harm through targeted information and advice to patients on how to reduce their drinking;
* Encouraging brief interventions through increased awareness of patients and healthcare professionals of harmful alcohol consumption, diagnosis and treatment of alcohol use disorders;
* Maximizing the impact of psychosocial interventions with the provision of a complementary online tool that patients can consult in between consultations with counsellors;
* Reducing costs linked to alcohol dependence by helping patients reduce their alcohol consumption and consequently decreasing the risks of co-morbidities and other direct or indirect effects of heavy drinking.
Input indicators (resources allocated to the commitment ("What was done to put the objectives into practice?") - cf. section 5a of the Monitoring Commitment in Annex II of the Forum Charter)
To put the objectives into practice, 2 million DKK were allocated to the development of the website. Human resources also supported translation.
Output indicators (measure from a quantitative point of view the results created through the use of inputs ("What was achieved with the resources allocated to the commitment") - cf. section 5b of the Monitoring Commitment in Annex II of the Forum Charter)
As the programme is still in the early phases of launch and promotion, it is difficult at the moment to have a good overview of the number of visits and the number of patients and healthcare professionals reached. There have been no references of the website in other publications as there is no public promotion of the tool.
Outcome and impact indicators (how successful has the commitment been during the reporting period in relation to the original objectives - cf. section 6 of the Monitoring Commitment in Annex II of the Forum Charter. These indications go beyond the minimum agreed requirements to monitor a commitment, and it is expected that this type of evaluation will not be carried out for all commitments.)
Short term
Raise Awareness of alcohol-related harm
Medium term
Raise Awareness of alcohol-related harm
Long term
Increase psycho-social support and brief interventions
Other
Evaluation details (tools and methods used, internal or external evaluators...)
The evaluation of the commitment is internal (Lundbeck staff) and is based on quantitative and qualitative evaluation criteria (number of visits, number of healthcare professionals met to present the tool etc.).
Other comments related to monitoring the commitment (This section is to be used to add any other information which can be useful in terms of understanding issues relating to the monitoring of your commitment, such as, any major obstacles that have been encountered, sources of data used, etc. If the basic details of the commitment have been changed, this field is to be used to explain why and how they were changed.)
Dissemination (How were the results of the commitment disseminated?)
The results of the commitment are disseminated internally at Lundbeck A/S and will be presented to all members of the European Federation of Pharmaceutical Industries and Associations (EFPIA). They are also presented in the context of meetings and contacts with decision-makers at national and European level (including WHO).
References to further information relating to the monitoring of the commitment
Attachments