Commitment details

Information about the commitment

Submission number 1394792918434-1633
Submission date 2014-03-31 16:56:24
Owner of the commitment European Transport Safety Council (ETSC)
Title of the commitment SMART (Sober Mobility Across Road Transport)
Commitment summary The objective of SMART (Sober Mobility Across Road Transport) is to address the main issues related to alcohol and driving and continue ETSC advocacy activities both at EU and Member States level to tackle drink driving and reduce the number of alcohol-related deaths. Driving under the influence of alcohol is a major factor increasing the risk of road collisions. While the dangers linked to drink driving are fairly well understood, the phenomenon is still widespread in Europe. The aim of this three-year project is to contribute to reducing alcohol-related road deaths and injuries through the identification and promotion of best practice in policy, campaigns and advocacy. The activities foreseen for SMART will be consistent with and supplement ETSC's systemic and evidence-based approach to road safety work. ETSC acknowledge that alcohol is a major risk factor on the roads, and there is a need for cooperation from across the range of public and private stakeholders to further our commitment to tackle drink driving, including the road safety community, the public health and medical community, alcohol industry and others. During the three years of the SMART project, ETSC will constantly reach out to these stakeholders through a series of deliverables. The project is funded by The Brewers of Europe over a 3 year period.
Link to further information relating to the commitment http://www.etsc.eu/SMART.php
Forum members, associated with the commitment
Information about Forum members co-owning the commitment
  • The Brewers of Europe

Contact Point

Contact name Francesca Podda
Organisation ETSC - European Transport Safety Council
Title/Position Project Manager
Address
Avenue des Celtes 20
1040 Bruxelles
Belgium
Tel
Fax
Email francesca.podda@etsc.eu
If the commitment is implemented in more than one Member State indicate for each country the name of the national contact point

Information about the commitment

Background to the commitment (if any) Impairment through alcohol is an important factor influencing both the risk of a road crash as well as the severity of the injuries that result from crashes. Drivers who have been drinking have a much higher risk of involvement in crashes than those with no alcohol in their blood, and this risk increases rapidly with increasing blood alcohol content. It has been estimated that a BAC of 0.8g/l increases the crash risk of a driver 2.7 times compared to a zero BAC. In 2010, nearly 31,000 people were killed in the European Union as a consequence of road collisions. Up to 2% of km driven in the EU are associated with an illegal Blood Alcohol Concentration. Drink driving remains one of the three main killers on European roads. According to the European Commission's estimates 25% of all road deaths across the EU are alcohol related. If so, ETSC estimates that 6,500 deaths would have been prevented in 2010 if all drivers had obeyed the law on drink driving.
Priority areas
  • Develop information and education programmes on the effect of harmful drinking
Start date Oct-2013
End date Sep-2016
Member states
  • Other
Type of commitment activities (principal) Research
Type of commitment activities (secondary) Other : ETSC main work is based on advocacy and policy activities.

Information on monitoring

Objectives Information and advocacy work to relevant stakeholders at EU and national level, policy makers and the media on the effect of Drink Driving. ETSC has always been a committed road safety organisation aiming to reduce road deaths caused by alcohol. ETSC has welcomed actions at EU level such as EC recommendations on a common BAC level for Drink Driving and Traffic Law Enforcement of Drink Driving legislation and recently asked for a zero tolerance to drink driving at EU and national level. ETSC addresses Drink Driving within its road safety programmes including the "PIN Road Safety Performance Index" and "Safe and Sober". Its newsletters, policy papers and events seek to continually inform stakeholders about current development in Drink Driving and raise awareness on the issue. For its part The Brewers of Europe, national brewers associations and beer companies have a long history of supporting including financially and through brand-based partnerships, campaigns and other initiatives aimed at reducing drink driving. This is also a key part of the ongoing European Beer Pledge.
Relevance (i.e. how will the commitment contribute to achieving the aim of the Forum ?) Information and raising awareness on the effect of harmful drinking and on responsible patterns of consumption. ETSC will contribute to achieving the second aim of the Charter.

Input indicators

Number of people involved 1
Time spent (Man/hours) 36 months
Cost (please indicate in €) 327,600€
Other

Information on monitoring

Number of people reached
Number of people in the target group reached
Number of participants in different activities
Web site visitors
Number of products 8 deliverables
Number of pamphlets/adverts 3 case studies; 1 policy paper; 6 newsletters
Established number of contacts
Other

Outcome and impact

Short term Raise awareness and advocate to promote effective measures on the impact of drink driving to the number of road deaths on European roads. National and EU events will be organised throughout the three years of the project to gather main stakeholders, decision makers and road safety experts. Several publications on different topics related to drink driving will be also disseminated in the next three years.
Medium Term Raise awareness and advocate promote effective measures on the impact of drink driving to the number of road deaths on European roads. National and EU events will be organised throughout the three years of the project to gather main stakeholders, decision makers and road safety experts. Several publications on different topics related to drink driving will be also disseminated in the next three years.
Long Term Raise awareness and advocate to promote effective measures on the impact of drink driving to the number of road deaths on European roads. National and EU events will be organised throughout the three years of the project to gather main stakeholders, decision makers and road safety experts. Several publications on different topics related to drink driving will be also disseminated in the next three years.

Evaluation details

Tool use
  • External evaluators
  • Internal evaluators
Type of methodology

Details about the monitoring report

Title of the commitment
SMART (Sober Mobility Across Road Transport)
Name of the Forum member organisation owning the commitment
European Transport Safety Council (ETSC)
Name of the Forum member organisation owning the commitment
European Transport Safety Council (ETSC)
Is this a report for an ongoing commitment or a final report?
INTERMEDIATE
What is the time period covered by this report (in the case of a final report, the reporting period is the life span of the commitment)?
From October 2013 until September 2016.
Point of contact for the commitment (the person authorised by the organisation owning the commitment who can be contacted for information about the commitment):
Podda Francesca - European Transport Safety Council (ETSC)
20, Avenue des Celtes
1040 Bruxelles
Belgium


francesca.podda@etsc.eu
Commitment summary (based on summary given in original commitment form):
The objective of SMART (Sober Mobility Across Road Transport) is to address the main issues related to alcohol and driving and continue ETSC advocacy activities both at EU and Member States level to tackle drink driving and reduce the number of alcohol-related deaths. Driving under the influence of alcohol is a major factor increasing the risk of road collisions. While the dangers linked to drink driving are fairly well understood, the phenomenon is still widespread in Europe. The aim of this three-year project is to contribute to reducing alcohol-related road deaths and injuries through the identification and promotion of best practice in policy, campaigns and advocacy. The activities foreseen for SMART will be consistent with and supplement ETSC's systemic and evidence-based approach to road safety work. ETSC acknowledge that alcohol is a major risk factor on the roads, and there is a need for cooperation from across the range of public and private stakeholders to further our commitment to tackle drink driving, including the road safety community, the public health and medical community, alcohol industry and others. During the three years of the SMART project, ETSC will constantly reach out to these stakeholders through a series of deliverables. The project is funded by The Brewers of Europe over a 3 year period.
Web site/s relating to the commitment
http://www.etsc.eu/SMART.php
Description of the implementation of the commitment
From October 2013 until January 2016, ETSC organised, in the framework of the SMART project, four national events on drink driving; published three case studies on different drink driving topics; 5 Drink Driving Monitor Newsletters (in February, June and December 2014, June and December 2015) were sent out to all ETSC contacts together with the Alcohol Interlock Barometer, tracking progress across Europe as more countries introduce alcohol interlock trials and legislative measures (http://etsc.eu/alcohol-interlock-barometer/).

ETSC organised the first SMART national event in Rome on the 3rd of April in cooperation with the ANIA Foundation for Road Safety. The debate gathered EU representatives, national stakeholders and decision makers together with ETSC member organisations and the Italian member from The Brewers of Europe, Assobirra. Drink driving issues both at national and EU level were in the spotlight to raise awareness on the most effective measures to reduce the number of alcohol-related road deaths.
After having held the first SMART national event in Rome last April, ETSC and its Spanish member, the Spanish Confederation of Driving Schools (CNAE), organised a national event in Madrid on the 24th of September. The event gathered around 150 international and local experts in the road safety field together with the Spanish member from The Brewers of Europe, Cerveceros de España, to share data and best practice on reducing drink driving in the European Union and Spain. The conference highlighted the importance of the phenomenon at the EU and national level and pointed out to measures for reducing drink driving on EU roads, namely a better harmonisation of legislation within the EU; a common BAC level in the 28 Member States; better enforcement; rehabilitation programmes and the use of alcohol interlocks. The third national event was organised in the Czech Republic, in Prague in May 2015. The event was held in the Ministry of Transport and saw the attendance of representatives from both the Czech and Slovakian transport ministries. MEP Sehnalova also spoke at the event. Vladimir Balach and Julia Hurna respectively from The Brewers CZ and Slovakia also contributed to the debate. The 4th event was held in London in October 2015 at the EC Representation in London in cooperation with the Parliamentary Advisory Council for Transport Safety.

The three Case Studies that are included among the SMART deliverables were all published on the ETSC website, one for each year of the project. The first case study, published on July 2014, described a new technology developed in Sweden to increase drink driving enforcement, in particular in ports: the Alco Gate. The second case study, published in March 2015, analyses the road safety commitment of a private bus company in Denmark and the measures put in place to prevent drink driving among its employees. The third case study has been published in February 2016 and gives an overview of the new Scottish drink driving laws and includes an interview with a policy specialist from the Scottish Government as well as a focus on the latest developments in Northern Ireland.
Objectives (cf. sections 4-5 of the Monitoring Commitment in Annex II of the Forum Charter): in which way and to which extent have the objectives set out in the original commitment form been achieved in the reporting period?
Information and advocacy work to relevant stakeholders at EU and national level, policy makers and the media on the effect of Drink Driving. ETSC has always been a committed road safety organisation aiming to reduce road deaths caused by alcohol. ETSC has welcomed actions at EU level such as EC recommendations on a common BAC level for Drink Driving and Traffic Law Enforcement of Drink Driving legislation and recently asked for a zero tolerance to drink driving at EU and national level. ETSC addresses Drink Driving within its road safety programmes including the "PIN Road Safety Performance Index" and "Safe and Sober". Its newsletters, policy papers and events seek to continually inform stakeholders about current development in Drink Driving and raise awareness on the issue. For its part The Brewers of Europe, national brewers associations and beer companies have a long history of supporting including financially and through brand-based partnerships, campaigns and other initiatives aimed at reducing drink driving. This is also a key part of the ongoing European Beer Pledge.
Relevance (i.e. how did the commitment during the reporting period contribute to achieving the overall aims of the Forum - cf. section 3 of the Monitoring Commitment in Annex II of the Forum Charter)
Information and raising awareness on the effect of harmful drinking and on responsible patterns of consumption. ETSC will contribute to achieving the second aim of the Charter.
Input indicators (resources allocated to the commitment ("What was done to put the objectives into practice?") - cf. section 5a of the Monitoring Commitment in Annex II of the Forum Charter)
The aim of the SMART project is to contribute to reducing alcohol-related road deaths and injuries through the identification and promotion of best practice in both policy and advocacy. ETSC staff worked closely with its members, experts' contacts and The Brewers of Europe in these months with the objective of raising awareness and involve key stakeholders and decision makers on drink driving through the publication of all the deliverables (Drink Driving Newsletter ans case studies) and the organisation of national events.
Output indicators (measure from a quantitative point of view the results created through the use of inputs ("What was achieved with the resources allocated to the commitment") - cf. section 5b of the Monitoring Commitment in Annex II of the Forum Charter)
Concerning the Case Study, the objectives achieved are: provide national organisations with an analysis of measures adopted (Alco Gates, private company, new drink driving legislation) in different European countries (Sweden, Denmark and Scotland) to address the issue; outline that the same measure could be implemented in other EU countries. The Case Studies provided national stakeholders with information on existing best practice in Sweden, Demark and Scotland in the fight against drink driving. Concerning the national events, ETSC managed to involve national and European decision makers; discuss the drink driving phenomenon in relation to ongoing policy debates; exchange best practice with the contribution of ETSC contacts that have successfully developed specific measures and carried out specific policies to tackle the issue; ensure a balanced attendance and lively debate; attract media and ensure good coverage.
Outcome and impact indicators (how successful has the commitment been during the reporting period in relation to the original objectives - cf. section 6 of the Monitoring Commitment in Annex II of the Forum Charter. These indications go beyond the minimum agreed requirements to monitor a commitment, and it is expected that this type of evaluation will not be carried out for all commitments.)
Short term
Raise awareness and advocate to promote effective measures on the impact of drink driving to the number of road deaths on European roads. National and EU events will be organised throughout the three years of the project to gather main stakeholders, decision makers and road safety experts. Several publications on different topics related to drink driving will be also disseminated in the next three years.
Medium term
Raise awareness and advocate promote effective measures on the impact of drink driving to the number of road deaths on European roads. National and EU events will be organised throughout the three years of the project to gather main stakeholders, decision makers and road safety experts. Several publications on different topics related to drink driving will be also disseminated in the next three years.
Long term
Raise awareness and advocate to promote effective measures on the impact of drink driving to the number of road deaths on European roads. National and EU events will be organised throughout the three years of the project to gather main stakeholders, decision makers and road safety experts. Several publications on different topics related to drink driving will be also disseminated in the next three years.
Other
Evaluation details (tools and methods used, internal or external evaluators...)
Internal evaluators on the basis of the number of contacts reached through the publication of ETSC drink driving newsletters and case studies. As far as national events are concerned, ETSC evaluates them based on the level of attendance reached and the number of key stakeholders and decision makers gathered to the event together with the quality of the debate in terms of drink driving issues and awareness raising.
Other comments related to monitoring the commitment (This section is to be used to add any other information which can be useful in terms of understanding issues relating to the monitoring of your commitment, such as, any major obstacles that have been encountered, sources of data used, etc. If the basic details of the commitment have been changed, this field is to be used to explain why and how they were changed.)
Dissemination (How were the results of the commitment disseminated?)
The dissemination of the Newsletters and the Case Studies was made through our database of contacts (around 5 thousands) and sent out via mail each time a deliverable was published.
For the national events we sent out invitations to ETSC and The Brewers of Europe national contacts. Each national events reached levels of attendance between 60 and 100 participants, assuring a lively and constructive debate around the drink driving issue.
References to further information relating to the monitoring of the commitment
Attachments