Commitment details

Information about the commitment

Submission number 1339519699853-1524
Submission date
  • 12-Jun-2012
Owner of the commitment Alcohol Action Ireland
Name of the organisation's representative in the forum Fiona Ryan/ Cliona Murphy
Name of the affiliated Umbrella Organisation or Federation Eurocare
Title of the commitment development of www.drinkhelp.ie
Commitment summary Alcohol Action Ireland will further develop the website www.drinkhelp.ie with the aim of providing a range of consumers with clear information on alcohol and on what they can do to reduce alcohol-related harms.
Link to further information relating to the commitment
Forum members, associated with the commitment
Partners, associated to the commitment

Contact Point

Contact name Cliona Murphy
Organisation Alcohol Action Ireland
Title/Position Policy Development Officer
Address
Butler Court, 25, Great Strand Street Rear
1 Dublin
Ireland
Tel 353(1) 8780610
Fax
Email cliona@alcoholactionireland.ie
If the commitment is implemented in more than one Member State indicate for each country the name of the national contact point

Information about the commitment

Background to the commitment (if any) Every seven hours some-one in Ireland dies from an alcohol-related illness, while one in eleven Irish children say parental drinking has a negative effect on their lives. The development of drinkhelp.ie will provide information, advice and links to supports for those affected by alcohol-related harm, whether as a result of their own drinking or as a result of some-one else's drinking. The need for the service was identified due to the gaps in information available to people seeking help with the range of harms caused by alcohol, particularly in relation to harms caused by another's drinking.
Priority areas
  • Develop information and education programmes on the effect of harmful drinking
Baseline Alcohol Action Ireland has developed a range of leaflets targeting three specific needs groups in relation to their own drinking: older people, men and women. In addition we have developed a leaflet aimed at those with concerns about the safety or welfare of children as a result of parental drinking. We also developed the only alcohol service finder in the country which
Start date Mar-2012
End date
Expected interim date
  • 11-Oct-2012
Final report date
  • 16-Jan-2013
Member states
  • Ireland
Other concerned countries

Commercial communication

Target
Tool
Description

Consumer information

Target
Tool
Description

Counseling

Target
Tool
Description

Education

Target
Tool
Description

Media

Target
Tool
Description

Youth involvment

Target
Tool
Description

Research

Area
Description

Treatment

Target
Description

Commitment activities in the following Member States

Commitment activities in the following Member States

Information on monitoring

Objectives Provide information, advice and support to consumers targeted specifically to meet their needs.
Build on our successful drink help service - an online guide to Ireland's alcohol services searchable by location and by who needs help
Relevance (i.e. how will the commitment contribute to achieving the aim of the Forum ?) The commitment addresses the area relating to information and education programmes on the effect of harmful drinking by providing clear and concise, easily accessible and targeted information. The commitment also contributes to the achievement of the EU Strategy to Support Member States in Reducing Alcohol-Related Harm under the theme of informing, educating and raising awareness about the impact of harmful and hazardous alcohol consumption and about appropriate consumption patterns.

Input indicators

Number of people involved 4
Time spent (Man/hours) 3 months
Cost (please indicate in €) 12,000
Other

Information on monitoring

Number of people reached
Number of people in the target group reached
Number of participants in different activities
Web site visitors 2,000 in first six months
Number of products
Number of pamphlets/adverts
Established number of contacts
Other

Outcome and impact

Short term
Medium Term
Long Term

Evaluation details

Tool use
  • Internal evaluators
Type of methodology

There is no report yet for this commitment