Commitment details

Information about the commitment

Submission number 1331045956873-1508
Submission date
  • 06-Mar-2012
Owner of the commitment Royal College of Physicians, London
Name of the organisation's representative in the forum Dr Nick Sheron
Name of the affiliated Umbrella Organisation or Federation European Public Health Alliance
Title of the commitment Raising Awareness of the link between alcohol and cancer (provisional title)
Commitment summary The Royal College of Physicians will produce a report to provide an overview of the evidence of the link between alcohol intake and cancer and seek to raise awareness of the links amongst the general public, policy-makers and health professionals. We aim to put forward a positive message that will enable individuals to take action to reduce their risk.
Link to further information relating to the commitment
Forum members, associated with the commitment
Partners, associated to the commitment
  • Cancer Research UK

Contact Point

Contact name Paul Belcher
Organisation Royal College of Physicians
Title/Position Senior Advisor, EU Government Affairs
Address
St Andrews Place, Regents Park 11
NW14LE London
Other
Tel 4407973614976
Fax
Email pbelcher@euhealth.org
If the commitment is implemented in more than one Member State indicate for each country the name of the national contact point

Information about the commitment

Background to the commitment (if any) The scientific evidence confirming the link between alcohol consumption and cancer is becoming increasingly clear.

However, there is a general lack of awareness of this link amongst the general public and health professionals.
Priority areas
  • Develop information and education programmes on the effect of harmful drinking
Baseline The Royal College of Physicians has a strong track record in the separate areas of alcohol and cancer policy. Previous work includes a focus on cancer and smoking, activities on acute cancer care as well as a wide range of alcohol policy initiatives including a recent report on alcohol and sexual health. Combining cancer and alcohol within a single commitment is a new focus for us.
Start date Mar-2012
End date Mar-2013
Expected interim date
  • 01-Sep-2012
Final report date
  • 06-Mar-2013
Member states
  • United Kingdom
Other concerned countries

Commercial communication

Target
Tool
Description

Consumer information

Target
Tool
Description

Counseling

Target
Tool
Description

Education

Target
  • General public
  • Staff / professionals/policy makers
Tool
  • Publication of a report and dissemination of findings
Description A review of existing systematic literature reviews will be carried out The report will be tailored for the general public, policy makers and health professionals

Media

Target
  • General public
  • Staff / professionals/policy makers
Tool
  • Newspapers
  • Radio
  • TV
Description Involvement of our press office to disseminate the report findings

Youth involvment

Target
Tool
Description

Research

Area
Description

Treatment

Target
Description

Commitment activities in the following Member States

Commitment activities in the following Member States

Information on monitoring

Objectives The Royal College of Physicians will produce a report to provide an overview of the evidence of the link between alcohol intake and cancer and seek to raise awareness of the links amongst the general public, policy-makers and health professionals. We aim to put forward a positive message that will enable individuals to take action to reduce their risk.
Relevance (i.e. how will the commitment contribute to achieving the aim of the Forum ?) The Commitment will focus on several priority themes in the EU strategy, in particular to "protect young people" and "prevent alcohol related harm among adults".

Input indicators

Number of people involved Working party of experts and a project coordinator
Time spent (Man/hours) Regular meetings of Working Party and ongoing project coordination
Cost (please indicate in €)
Other

Information on monitoring

Number of people reached
Number of people in the target group reached
Number of participants in different activities
Web site visitors
Number of products Publication and dissemination of report
Number of pamphlets/adverts
Established number of contacts
Other

Outcome and impact

Short term
Medium Term
Long Term

Evaluation details

Tool use
  • Internal evaluators
Type of methodology
  • Media surveys

Details about the monitoring report

Title of the commitment
Raising Awareness of the link between alcohol and cancer (provisional title)
Name of the Forum member organisation owning the commitment
Royal College of Physicians, London
Name of the Forum member organisation owning the commitment
Royal College of Physicians, London
Is this a report for an ongoing commitment or a final report?
FINAL
What is the time period covered by this report (in the case of a final report, the reporting period is the life span of the commitment)?
31 May 2010 to 31 March 2013
Point of contact for the commitment (the person authorised by the organisation owning the commitment who can be contacted for information about the commitment):
Belcher Paul
Senior Advisor, EU Government Affairs
Royal College of Physicians
St Andrews Place, Regents Park 11
NW14LE London GB
44 07973614976

pbelcher@euhealth.org
Commitment summary (based on summary given in original commitment form):
The Royal College of Physicians will produce a report to provide an overview of the evidence of the link between alcohol intake and cancer and seek to raise awareness of the links amongst the general public, policy-makers and health professionals. We aim to put forward a positive message that will enable individuals to take action to reduce their risk.
Web site/s relating to the commitment
http://www.rcplondon.ac.uk/press-releases/increase-alcohol-related-cancers-despite-well-established-link
Description of the implementation of the commitment
The RCP led the drafting and coordinated expert input into the development of an evidence-based report on alcohol as a risk factor for cancer. The report was funded by Cancer Research UK.

In developing the report the RCP drew on a range of experts including leading academics, health information officers at Cancer Research UK and clinicians.

The decision was made to publish the report under the auspices of the Alcohol Health Alliance UK (which the RCP established and provide the secretariat for) to increase the reach and impact of the report. The final report was signed off by the Alcohol Health Alliance UK Executive group.

The report was published in March 2013.
Objectives (cf. sections 4-5 of the Monitoring Commitment in Annex II of the Forum Charter): in which way and to which extent have the objectives set out in the original commitment form been achieved in the reporting period?
KEY OBJECTIVES ACHIEVED

The Royal College of Physicians facilitated the development of a report that

1) provide an overview of the evidence of the link between alcohol intake and cancer

The RCP coordinated an extensive review of the literature and drew on leading experts to provide an overview of the body of evidence showing alcohol as a risk factor for cancer. This included the latest evidence on the prevalence of alcohol-related cancers in the UK.

2) raise awareness of the links amongst the general public, policy-makers and health professionals.

The report was written in a highly accessible format to ensure clear communication to a wide range of audiences including the general public, policy-makers and health professionals. The messages in the report are being disseminated through press coverage, social media, targeted distribution to key policy makers and through wider Alcohol Health Alliance UK networks. (See dissemination plan below)

3) put forward a positive message that will enable individuals to take action to reduce their risk.

The report outlined actions that can be undertaken by both governments and individuals to reduce alcohol consumption and cancer risk. This message was reinforced by supportive public statements by leading charities and support groups such as Cancer Research UK and Breakthrough Breast Cancer, further highlighting practical steps that can be taken to reduce individual risk.
Relevance (i.e. how did the commitment during the reporting period contribute to achieving the overall aims of the Forum - cf. section 3 of the Monitoring Commitment in Annex II of the Forum Charter)
The Commitment will focus on several priority themes in the EU strategy, in particular to "protect young people" and "prevent alcohol related harm among adults".
Input indicators (resources allocated to the commitment ("What was done to put the objectives into practice?") - cf. section 5a of the Monitoring Commitment in Annex II of the Forum Charter)
RCP staffing resource was allocated to undertake the literature review and coordinate input from a range of experts. Additional staffing time was contributed by Cancer Research UK.

Expert input was largely coordinated virtually, with additional face-to-face meetings as appropriate.

Funding to support the printing and dissemination of the report was provided by Cancer Research UK, to support the staff time contributed by RCP.
Output indicators (measure from a quantitative point of view the results created through the use of inputs ("What was achieved with the resources allocated to the commitment") - cf. section 5b of the Monitoring Commitment in Annex II of the Forum Charter)
Number of people reached: 17,000 through RCP communications via social media and direct to 28,000 RCP Fellows and Members
Number of people in the target group reached: Approx 30 key policy makers have been targeted through the dissemination
Number of products: One electronic report

Outcome and impact indicators (how successful has the commitment been during the reporting period in relation to the original objectives - cf. section 6 of the Monitoring Commitment in Annex II of the Forum Charter. These indications go beyond the minimum agreed requirements to monitor a commitment, and it is expected that this type of evaluation will not be carried out for all commitments.)
Short term
Medium term
Long term
Other
It has not been possible to carry out this type of evaluation for this commitment
Evaluation details (tools and methods used, internal or external evaluators...)
Ongoing assessment of media reporting and social media exposure, feedback from key stakeholders on value and impact of the report
Other comments related to monitoring the commitment (This section is to be used to add any other information which can be useful in terms of understanding issues relating to the monitoring of your commitment, such as, any major obstacles that have been encountered, sources of data used, etc. If the basic details of the commitment have been changed, this field is to be used to explain why and how they were changed.)
Dissemination (How were the results of the commitment disseminated?)
PUBLICATION OF REPORT
- Hard and electronic copies produced

DISSEMINATION OF FINDINGS:
- RCP and other AHA organisations Social Media (17,000 via Facebook, Linkedin, Twitter)
- RCP publications (Featured in electronic bulletin sent to 28000 Members and Fellows)
- Health Professionals (distributed through members of the Alcohol Health Alliance UK, whose members include all major medical organisations in the UK and leading health charities)
- Policy Makers (Dissemination to Chief Medical Officer, Department of Health officials, All Party Parliamentary Groups)
- National media

Presentation at European Parliament Roundtable on Alcohol for 40 key EU and national policy-makers organised by RCP and EPHA - 24th April 2013

See accompanying Distribution Report
References to further information relating to the monitoring of the commitment